Metro US Continues Sweeping Changes

New Online Sales Director; promotion and new hires of editors and writers

NEW YORK--()--Following the re-launch of, Metro, the US’s number 1 free daily, announces the appointment of Bob Edmunds as Online Sales Director. A round of promotions and new hires also increased the talented ranks of the editorial department.

Bob brings a rich background in online and print sales experience from the New York Times, USA Today, and the New York Post. Bob will drive the success of Metro US’s new website – Edmunds was an integral player in the launch of Metro New York in 2004.

“I am delighted to welcome back Bob as our new Online Sales Director,” Yggers Mortensen, Metro US Publisher and CEO commented, “with Bob’s track record, we are off to a good start.”

Metro continues to grow in editorial talent, promoting veteran Dorothy Robinson to US Managing Editor, Print and Digital. Dorothy has played a leading role in the Metro newsroom for over nine years – building The Word, Metro’s gossip and entertainment section.

Cassandra Garrison, former online reporter has been appointed Head of Online content. Two new positions – social media editor and multimedia editor will report to her.

Pat Healy joins the editorial staff as US Features Editor, and Mark Osborne is now the National Sports Editor. Another new hire, Matthew Prigge will be Features Writer, and reporting to Mr. Healy. Matt was formerly Arts Writer at Philadelphia Weekly for the past 12 years.

Tony Metcalf, Metro US Editor-in-Chief added, “Dorothy and Cassandra’s promotions reflect Metro’s increased focus on online. Metro is now a web-first news and entertainment organization, corresponding to the speed of our readers’ busy lives.”

Last week, Metro US unveiled a refreshed print design along with a re-launched website,, in partnership with 1/0 Technology Corp, a leading New York interactive development firm.

The promotions, new hires, and design evolution reflects Metro’s increased momentum. The latest Scarborough readership survey credited Metro with a year-over-year readership increase of 16% to an all-time record of 1.3 million daily readers [Scarborough R2 2012].


Metro is the world’s largest newspaper – attracting a young, active audience of over 20 million daily in more than 100 cities worldwide. In the US, Metro was launched in 1999 and is now the #1 most read free daily nationwide with 1.3 million daily readers. Designed for a 20-minute read, Metro delivers news and entertainment to commuters Monday through Friday. Local, national and international news and features are presented without bias, showcasing a metropolitan attitude and style.

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Wilf Maunoir, 212-457-7843


Wilf Maunoir, 212-457-7843