MassiveImpact Launches the World’s First Freemium Exchange for Publishers

The New Model Doubles Publishers’ Earnings by Eliminating All Commission Fees

Mobile World Congress 2013

BARCELONA, Spain--()--MassiveImpact Ltd, the world’s leading provider of performance mobile advertising, introduces today its new Freemium Exchange at Mobile World Congress, revolutionizing mobile publishers’ traffic monetization. The new model increases publishers’ earnings by eliminating all ad serving commission fees while guaranteeing full monetization of publishers’ inventory.

The Freemium Exchange Model connects publishers to leading ad networks’ CPC and CPM offers with a single point of integration, free of ad serving or exchange commission fees. The new model further increases publishers’ earnings by connecting them to a new segment of performance advertisers.

“We boost publishers’ earnings by using technology to simplify the value chain, cutting out the middleman,” says Sephi Shapira, MassiveImpact’s Founder and CEO. “This needs to become a publisher-centric market that uses intelligent targeting and acts fully transparently, focusing only on productivity and resulting in more revenue for the actual creator of the mobile traffic – the publisher.”

MassiveImpact’s Real Time Performance technology is a unique new ad serving approach, matching advertisers’ offers with publishers’ specific visitors, based on the users’ mobile behavior and purchase history. Due to this innovative patented technology, MassiveImpact is able to offer an unprecedentedly accurate and relevant personalized ad serving technique that drives up both publishers’ traffic value and advertisers’ digital advertising ROI.

“Our mobile performance offering has led us to develop a technology that tracks user activity beyond the click on a banner, which is the industry’s current standard practice. We gain insight into users’ activity along the lifetime of the product, and then carry that data over to the new Freemium Exchange, allowing us to double our publishers’ bottom line in most cases,” says Shapira.

MassiveImpact currently works with hundreds of top global gaming, m-commerce, financial and entertainment brands to create and deliver tailor-made mobile ad campaigns, addressing advertisers’ specific needs, in virtually any market around the world.

MassiveImpact is the only mobile marketing platform that guarantees an ROI on mobile ad budgets. Advertisers pay only when a predefined goal is fulfilled: an online purchase, app install or in-app purchase, allowing mobile advertisers to plan out their marketing budget, with a pre-set definition of expected results.

The new Freemium Exchange is now available to qualified global publishers who own a mobile traffic source, whether it is a mobile site or an application. Please visit MassiveImpact at Mobile World Congress at App Planet -Hall 8.1, Booth 50.

About MassiveImpact

With five operational sites across the globe and reaching more than 1 billion mobile internet users from 190 countries, MassiveImpact is the leader in performance mobile advertising. MassiveImpact is backed by top-tier strategic investors in the mobile space, including SoftBank, SingTel and Gemini. To learn more about MassiveImpact, visit


for MassiveImpact
Dee Dee Rudenstein, 610-500-3135

Release Summary

MassiveImpact Ltd, the world’s leading provider of performance mobile advertising, introduces today its new Freemium Exchange, revolutionizing mobile publishers’ traffic monetization.


for MassiveImpact
Dee Dee Rudenstein, 610-500-3135