PlanetSoho Survey Shows Starting Your Own Business Can Lead to a Better Life

Survey of 1,300 small office/home office owners shows they spend more time with friends and family, sleep better and some even have more sex!

SAN FRANCISCO--()--PlanetSoho, the leading provider of easy-to-use online management tools and services for small office / home office businesses (SOHOs), today announced results of the State of America’s SOHOs study. Results from surveying 1,300 SOHO owners show life improved for these entrepreneurs after they took the leap to turn their passion into a business.

PlanetSoho is publishing these statistics to coincide with the launch of a new suite of products and services suite, Soho VIP. This new offering combines all the tools and consultation needed to operate a business, as well as discounts with major partners such as FedEx Office, TurboTax, Office Depot, Google AdWords and others.

The State of America’s SOHOs study reveals that nearly 2/3 of PlanetSoho members consider their business a success in less than two years. Additional findings include:

Lifestyle improvements:

  • 46% say the main reason they have a SOHO is to do what they love
  • 46% report having more time to spend with friends and family since starting a SOHO
  • 37% are sleeping better
  • 14% report having more sex

Why people love being a SOHO:

  • 61% love creating their own schedule
  • 56% enjoy being their own boss
  • 41% like not commuting to work

What kept them from "Taking the Leap" to become a SOHO sooner:

  • 36% weren't sure where to start
  • 31% didn't have the money needed to get started

Top four SOHO industries:

1. Computer and Internet

2. Health, Wellness and Fitness

3. Marketing and Advertising

4. Consulting

“We want you to follow your passion while we do the rest,” said Ron Daniel, CEO of PlanetSoho. “PlanetSoho represents a place for you to call home and be accepted into a community of like-minded entrepreneurs. We give you the best tools, counseling and network to make sure you are a SOHO success story.”

SOHOs are not just improving their own lifestyle; they are improving the U.S. economy. These smallest-of-the-small businesses are pumping $1.8 trillion into the U.S. economy every year – $5 billion every day. The trend of turning passion, talent and skills into bankable income is on the rise.

About PlanetSoho

PlanetSoho is the place small office / home office businesses (SOHOs) come together to grow and flourish. Its one million members enjoy a powerful suite of free web-based management tools and have access to exclusive features designed to give SOHOs the advantages previously only enjoyed by big businesses. PlanetSoho is bringing SOHOs together to connect, collaborate and create a new global micro-economy.


for PlanetSoho
Alessandra Nagy, 310-935-2592 (Media)

Release Summary

PlanetSoho, the leading provider of easy­‐to­‐use online management tools and services for small office/home office businesses (SOHOs), today announced results of the State of America’s SOHOs survey.


for PlanetSoho
Alessandra Nagy, 310-935-2592 (Media)