Research and Markets: Strategies to Drive a Sustainable Supply Chain

DUBLIN--()--Research and Markets ( has announced the addition of the "Strategies to Drive a Sustainable Supply Chain" report to their offering.

This report discusses the ethical strategies employed by food and drinks manufacturers to improve the sustainability of their supply chains. As consumers come to expect the produce they buy to be organic and fair-trade, we ask what more manufacturers can do to add value to their goods, which steps will resonate with consumers, and what is at stake if companies fail to act.

The global market for organic food and drinks was estimated to be worth E44.5bn in 2010, up 8% on the previous year. The largest markets are the US (E20.2bn), Germany (E6bn), France (E3.4bn), and the UK (E2bn). The use of organic produce is recognized as being crucial in the creation of sustainable agriculture.

Hershey has pledged to use only certified cocoa in its chocolate by 2020 in a bid to combat child labor in Africa, a move it made following criticism from the "Raise The Bar" campaign. This is a strong example of sustainable sourcing, and one that suggests the potential that could be derived from greater co-operation with the third sector.

In an example of a more imaginative initiative that will resonate with consumers, Branston, a major UK supplier and processor of potatoes, uses its food waste from the factory and outgrade potatoes in an anaerobic digestion plant that produces a steady 400kW of electricity.

Key Questions Answered By This Study

- How significant are the areas of organic food, fair-trade, and local sourcing in determining the sustainability of a company's supply chain?

- What is the value of the market for fair-trade-certified products, by country and category?

- Which manufacturers are leading the way in sustainability initiatives?

- What comes next in the evolution of a sustainable supply chain: what features can be used to justify a price premium?

Reasons To Buy

- Understand the relationship between organic food and a sustainable supply chain.

- Assess the value of the fair-trade market by country and category.

- Identify which manufacturers are successfully establishing an ethical business profile.

- Understand the shifts in consumer concerns that are driving the move towards fairly traded and organic foods.

- Understand the obstacles and constraints that prevent manufacturers from implementing sustainability measures

Key Topics Covered

1. Organic food and drink

Size of the market

Types of product

Organic and sustainability: areas of conflict

2. Fair trade

Types of products

The principles of fair trade and how it meets sustainable sourcing

Fair trade and sustainability: areas of conflict

3. Local sourcing

Growth in local sourcing

Farm retailing

Multiple retailers targeting the local sourcing trend

National food producers add support to local sourcing

Sustainability of local sourcing

Buying seasonally

Local sourcing and sustainability: areas of conflict

4. Sustainable sourcing

Fish stocks becoming depleted

Standards for sustainable sourcing of fish and how they meet the sustainability strategy

Size of the market

Food industry responds to sustainable sourcing of fish

5. Waste reduction in the supply chain

Manufacturers target waste reduction in the supply chain

PepsiCo UK commits to reducing its environmental impact

Control of the supply chain

Unilever raises the bar

Mars maintains supply by working with farmers

Conclusions and recommendations

Sustainable policies becoming standard

New initiatives to justify a price premium

Economic influence

Risk and reward

List of Tables and List of Figures

Companies Mentioned

- AB Elektrokoppar

- Banco Santander

- Ferrero

- Hutchison 3G UK Limited

- J Sainsbury

- Nestle

- Premier Foods

- Unilever

- Wal-Mart Stores

For more information visit


Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Food and Beverage


Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Food and Beverage