WALTHAM, Mass.--(BUSINESS WIRE)--IMN, the digital marketing company that delivers branded newsletters and content for vertical markets, today announced the launch of Loyalty Driver Premier. This fully managed service provides automotive dealers with a comprehensive targeted marketing campaign manager that integrates DMS data with behavioral data from IMN newsletters to deliver relevant and timely messages to customers and prospects from a single platform.
“Dealers invest tremendous resources in systems, yet often overlook the potential of integrating them to glean additional benefits. By combining DMS data with behavior and purchase intent, dealers can create highly targeted campaigns to move prospects and customers through the purchase cycle,” explained Brian Epro, vice president, product strategy, IMN. “Only IMN offers the ability to leverage intent demonstrated within the newsletter and couple that with key DMS data to create meaningful, high-ROI campaigns.”
Unified Platform Fuses DMS and Behavioral Data to Enable Proactive Marketing
The Loyalty Driver Premier managed service operates on a single platform that is customizable and scalable to fit each individual dealer’s needs. Loyalty Driver Premier is differentiated from other email campaign management solutions based on IMN’s ability to merge the transactional DMS data with behavioral data, while also providing closed-loop reporting that shows how many sales or service opportunities each campaign influenced.
“Based on customer and prospect behavior from our newsletter, we sent a multi-touch campaign to potential buyers of new Hyundai models,” said Scott Dube, President, Bill Dube Hyundai. “Using Loyalty Driver Premier, we were able to better segment and target prospects yielding extremely high open rates, and generating six figures in new car sales.”
Customizable Service Simplifies Campaign Management for Dealers
Loyalty Driver Premier allows dealers to create a variety of campaigns, each with varying levels of involvement, to address any scenario or need:
- Recurring Campaigns: Run on a consistent, timely basis, these campaigns can be scheduled to run at any frequency. For instance, a dealer may want to initiate a monthly campaign designed for newsletter recipients who open a coupon but don’t come in for service in order to encourage a visit.
- Triggered Campaigns: These campaigns can be are triggered when a customer or prospect meets a particular criterion. For example, a dealer can set up a post-purchase thank you email to be sent to a car buyer a specific number of days after the sale is complete. Review solicitation emails, encouraging recipients to write a review about their experience, are another example.
- One-Time Campaigns: These one-time campaigns are created on an as-needed basis. For example, if the sales team needs a boost to meet monthly sales goals, a custom campaign designed to drive prospects into the dealership can be created and distributed.
“Our experience with Loyalty Driver Premier has been fantastic,” said Marc White, general manager, Steve White Volkswagen Audi. “We use it to target prospects who show interest in specific vehicles in our eNewsletters and have already seen immediate results, both from existing and conquest customers. The ROI is quick and significant.”
IMN Loyalty Driver Premier is available now for dealers. For more information, email firstname.lastname@example.org or call 1.866.964.6397.
IMN is the digital marketing company that delivers branded newsletters and content for more than 3,000 organizations worldwide. By combining custom, vertically-oriented content with advanced publishing technology and services, IMN enables companies to engage with their prospects and customers to drive business results via email, mobile and social platforms. In addition to taking advantage of IMN’s expertise within the automotive, banking and direct selling industries, customers benefit from analytics-based intelligence that provides insight into buying behavior and purchase preferences to successfully encourage brand loyalty and generate leads. For more information, visit http://www.imninc.com or the IMN Blog. Follow IMN on Twitter @loyaltydriver or engage with IMN on Facebook.
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