ORLANDO, Fla.--(BUSINESS WIRE)--IDEAS completed its proprietary design-thinking system StoryJam™ with REBUILD globally. REBUILD globally is a nonprofit in Haiti providing living wage employment for survivors of the devastating 2010 earthquake. The StoryJam session took place at the Downtown Orlando Studios of IDEAS in December with the analysis taking place through early January.
“From the minute I heard about REBUILD globally, I was captivated. Rebuild globally isn’t a company; it’s an incredible adventure with tremendous heart. They have the potential to scale and be a force for social transformation through enterprise, we're fortunate to have the opportunity to help them develop the narrative framework for their brand,” Bob Allen, Chief Storytelling Officer of IDEAS, remarked.
StoryJam is the IDEAS-designed iterative experience that evolved from years of creating and using stories in the entertainment industry. The StoryJam process results in the creation of a breakthrough story for an organization. Using this story as the foundation, an actionable plan is then presented, along with a distilled set of detailed StoryAnalytics™ collected during the process, enabling a client to drive change and chart an intentional and meaningful path into the future. A clear organizational Story clarifies intent, nails purpose, creates advocates, drives brand charter, guides design, and informs operations.
“Since the inception of REBUILD globally, we have never had such a large group of professional, creative people in one room for so long completely focused on our story. The StoryJam reminded me of why we created REBUILD globally in the first place and gave me the much needed encouragement to see the bigger part of our story,” commented Julie Colombino, Founder of REBUILD globally.
REBUILD globally was founded in an effort to support the most vulnerable populations of Haiti. Their initiative is to address the critical issues of unemployment in the adult population and the conditions of destitute children living on Haiti’s streets. As recommended by the Institute for Justice and Democracy in Haiti, REBUILD globally’s methods align with a rights-based approach to relief and reconstruction. Their product is sandals, however their impact runs deeper than the streets and waterways they are keeping clean. Their artisans, apprentices, and street children are equipped with trade skills, English classes and entrepreneurial training that is invaluable to supporting their return to independent living.
For more about Rebuild globally visit www.REBUILDglobally.org
For more about IDEAS visit www.IDEASorlando.com