Guardian Offers Web-Based Option for All Disability Income Insurance Applications in 2013

Industry-Leading Technology Means Clients Can Protect Their Incomes Sooner

NEW YORK--()--With an eye to saving time and easing hassles for consumers and their advisors alike, The Guardian Life Insurance Company of America (Guardian) has launched e-App with e-Sign for its entire suite of individual disability income insurance solutions. The two innovative services – e-App is a web-based alternative to taking paper applications and e-Sign eliminates the need to acquire ink signatures from applicants – work together to enable faster, more accurate processing of income protection applications.

Until now, applying for individual disability income insurance could be a somewhat labor-intensive experience. After all, protecting one’s most valuable asset – the ability to earn an income – requires ample due diligence, both medical and financial. In addition to underwriting requirements, state-specific addenda to individual disability income insurance applications can make the process even more complex – something that physicians, attorneys and other professionals wishing to protect the significant investment in their education and practices have been willing to undergo.

Now, they don’t have to. Guardian’s e-App with e-Sign offers agents and their clients the following advantages:

  • A questionnaire-style experience that reduces steps and makes completing the application easy;
  • A system that automatically pre-populates applications with existing client data, identifies the forms needed and assembles a complete application package from the start;
  • The ability to view, sign and witness applications electronically, at the client’s convenience;
  • A dashboard that enables the agent to keep his or her client apprised of the application’s progress; and
  • A faster decision on whether and how much coverage has been approved.

“Insurance is a business built on relationships and trust,” noted Gordon Dinsmore, Senior Vice President, Individual Disability Income. “Especially with a vitally important but complex product like this, it’s imperative that the advisor truly understand the client’s needs and those of the business in order to recommend the right level of income protection. By taking care of all the logistics, e-App frees up the advisor to focus on that relationship with the client, rather than worrying about which forms need to be signed.”

A longtime leader in online enrollment and other paperless technologies in the group benefits market, Guardian is now one of the first insurance providers to offer electronic application functionality for such a customized offering as individual disability income insurance.

“By embracing online banking and other convenience-enhancing financial services, Americans have shown that they are increasingly comfortable with managing confidential information online,” said Robin MacPherson, Vice President, Underwriting and New Business Services for Berkshire Life Insurance Company of America, the Guardian company that issues its individual disability income insurance policy.

“We wanted to be at the forefront of leveraging cutting-edge technology to make an information-intensive process less cumbersome for our agents and their clients. We were confident we could develop a system that embraced the convenience that consumers expect, while maintaining the compliance and confidentiality that a product like this demands. And, with e-App, we’ve struck that balance perfectly.”

A mutual insurer founded in 1860, The Guardian Life Insurance Company of America and its subsidiaries are committed to protecting individuals, business owners and their employees with life, disability income and dental insurance products, and offer funding vehicles for 401(k) plans, annuities and other financial products. Guardian operates one of the largest dental networks in the United States, and protects more than six million employees and their families at 115,000 companies. The company has approximately 5,000 employees in the United States and a network of over 3,000 financial representatives in more than 80 agencies nationwide. For more information about Guardian, please visit


Wendy Webster Coakley, 413.395.4467

Release Summary

The Guardian Life Insurance Company of America has launched e-App with e-Sign, a web-based option designed to save time and ease hassles, for all individual disability income insurance applications.


Wendy Webster Coakley, 413.395.4467