Fiesta Parade Floats and Its Clients Take Home 7 Rose Parade® Trophies, Including a 20th Consecutive Sweepstakes Trophy for Its Dole Float Entry

Leading Float Builder Rings In The New Year With An Award-Winning Line-Up Of Float Entries At The 124th Tournament Of Roses® Parade

Fiesta Parade Floats president Tim Estes, right, announces to his employees that Fiesta won the coveted Sweepstakes Trophy this year for its Rose Parade entry for Dole Tuesday, Jan. 1, 2013, on the parade route in Pasadena, Calif. This award marks Fiesta's 20th consecutive Sweepstakes trophy. (Photo/John Hayes)

PASADENA, Calif.--()--Fiesta Parade Floats, the leading award winning float-builder for the Tournament of Roses Parade, has added to its already impressive float building track record as 7 of its client’s float entries were named award-winners by a panel of Rose Parade judges at the 124th Tournament of Roses Parade, held earlier today in Pasadena, California.

Among the Fiesta-built floats receiving awards today was the Dole float entry, “Dreaming of Paradise” which was awarded the 2013 Sweepstakes Trophy, the Parade’s top prize, given to the parade’s most beautiful float entry. The 2013 award marks the 20th straight year that Fiesta Parade Floats has built the Parade’s Sweepstakes Trophy winning float entry.

In addition to the 2013 Sweepstakes Trophy, 6 other Fiesta-built floats received awards, including:

  • Beverly Hills Pet Care Foundation: "Follow the Stars … Adopt A Pet!" – Lathrop K. Leishman Trophy for most beautiful non-commercial float.
  • Ministry of Tourism & Creative Economies, Republic of Indonesia: “Wonderful Indonesia” – President’s Trophy for most effective floral use and presentation.
  • AIDS Healthcare Foundation: "The Global Face of AIDS" – Queen’s Trophy for most effective use and display of roses in concept, design & presentation.
  • Kaiser Permanente: “Oh, The Healthy Things You Can Do! " – Theme Trophy for excellence in presenting parade theme.
  • Dick Van Patten’s Natural Balance Pet Foods: “Canines with Courage” – Past Presidents' Trophy for most creative use of floral and nonfloral materials.
  • Miracle-Gro: “Everyone Grows!” – Crown City Innovation Trophy for best use of imagination & innovation to advance the art of float design.

“Congratulations to all of our clients and the talented team at Fiesta Parade Floats on a spectacular line-up of float entries for the 2013 Rose Parade,” said Tim Estes, president of Fiesta Parade Floats. “Culminating a week of long days, cold nights and hard work by volunteers, clients and the Fiesta team, we could not be more excited to once again have the opportunity to celebrate the New Year in award winning fashion.”

Working hand-in-hand with vice president and floral director, Jim Hynd and world-renowned float designer, Raul Rodriguez, Fiesta Parade Floats’ 2013 line up of Rose Parade floats raised the bar for float design, construction and floral presentation and included a little bit of everything from inspirational gardens and tropical paradises to unique cultures, centennial celebrations, imaginative dreams, classic cats, star-studded pets, royal courts and courageous canines.

In addition to the award recipients, Fiesta Parade Floats delighted parade goers with its entries for The City of Torrance, “Follow Your Dreams”; Macy’s, “Presenting The Royal Court”; and Delta Sigma Theta Sorority, “Transforming Communities Through Sisterhood and Service.”

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About Fiesta Parade Floats

Based in Irwindale, CA, the 2013 Rose Parade is Fiesta’s 25th anniversary as a world premier float builder. Fiesta boasts an impressive track record with the highest award win rate in the Rose Parade industry and, together with its clients, has won the parade’s highest honor, the Sweepstakes Trophy, for a Rose Parade record setting twentieth consecutive time. Fiesta Parade Floats is considered a leader in both floral technology and floral application within both, the float and floral industries. Fiesta also builds custom props for television commercials, feature films, exhibits and theme parks. Major exhibits include: Sunset Magazine Spring Garden Show, Crystal Court South Coast Plaza, American Institute of Floral Design National Symposium, Feature Exhibits and the Flower/Garden Pavilion at the Los Angeles County Fair, Bellagio and Mandalay Bay in Las Vegas, Innoventions, Disneyland’s popular attraction in Tomorrowland and Venus Fort Shopping Mall in Tokyo, Japan. For more information, visit,


The Pollack PR Marketing Group
Stefan Pollack/William Ostedt

Release Summary

Fiesta Parade Floats And Its Clients Take Home 7 Rose Parade® Trophies, Including A 20th Consecutive Sweepstakes Trophy For Its Dole Float Entry


The Pollack PR Marketing Group
Stefan Pollack/William Ostedt