WASHINGTON--(BUSINESS WIRE)--Executives seeking to gain a competitive foothold in the international sports arena will benefit from a new Executive Certificate course at Georgetown University’s McDonough School of Business, titled The Global Business of Sports. This three-day program will run January 22-24, 2013, and will teach participants how to apply international business practices to the landscape of sports.
Participants will learn strategic frameworks to better understand the scope of industry, from techniques for gauging the marketplace and crafting brand-building plans, to customer engagement, measurement, and retention. Through a diverse curriculum, interactive classroom, and access to a network of sports executives, participants will position themselves with industry expertise that will enable them to enter and succeed in the sports business world.
“For the foreseeable future, major international sporting events are taking place in new lands and expanding economic and commercial boundaries,“ said Jimmy Lynn, sports business consultant and professor for the program. “The sports industry is helping facilitate this development which in turn drives engagement, legacy, and the interest of a growing youth generation worldwide. This cutting-edge program explores the new business practices and emerging technologies being utilized to compete in this marketplace on a global scale.”
The Global Business of Sports will benefit executives looking to broaden their sports business knowledge and skills, government employees, legislators and non-profits looking to harness sports for mission-critical initiatives, emerging sports federations, entrepreneurs, media companies, agencies, sponsors, and marketers.
The course will be taught by faculty from Georgetown’s McDonough School of Business and Georgetown’s Sports Industry Management graduate program in the School of Continuing Studies.
To learn more, request information, or sign up, visit http://georgetownmeansbusiness.com/openenroll/program/global-business-sports.