DUBLIN--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/nsfzw3/mobileyouth) has announced the addition of MobileYouth's new report "MobileYouth Briefing - What Do Youth Want From Mobile Payments?" to their offering.
Mobile payments will evolve to become a trillion dollar industry by 2020. The industry has placed much hope on the success of NFC technology. However youth seem to care more about security and trust in the brand than the technology. How can the advanced markets of US, UK and Western Europe catch up to emerging markets like Kenya in mass adoption of mobile payment services?
This briefing answers the following questions relevant to mobile payments and youth:
1. How big is the mobile payment market and how do they vary across regions?
2. What is the role of youth in the future of mobile payments?
3. What is preventing mass adoption of mobile payment services in advanced markets?
4. Who do youth think is best suited to provide a safe & reliable mobile payment service?
For more information visit http://www.researchandmarkets.com/research/nsfzw3/mobileyouth