NEW YORK--(BUSINESS WIRE)--Undertone®, which creates digital advertising solutions for brands, today announced that Robert Schwartz has joined the company as Senior Vice President of Corporate Strategy and Business Development.
Schwartz has more than a decade of experience in strategy and business development for several leading consumer-facing brands and private firms. He arrives at Undertone from The Topps Company, where he led the company’s global strategy, business development, acquisitions, and investments as Vice President of Strategy and Corporate Development. Prior to Topps, Schwartz was a management consultant at Bain & Company and held strategy and management roles at PepsiCo and IBM. He received an MBA from Harvard Business School and graduated magna cum laude from Harvard College in Government, where he was awarded a Finley Fellowship.
In his newly created position at Undertone, Schwartz will oversee the company’s global corporate strategy, business development, and financial planning and analysis, as well as driving growth initiatives and M&A.
“Robert brings a wealth of insight and a fresh perspective to Undertone, both of which will be a tremendous asset to us as our business continues to expand,” said Michael Cassidy, Founder and CEO of Undertone. “Robert will be influential in strategic planning and driving both organic and inorganic growth initiatives.”
“Undertone is lauded for delivering unique digital branding through high impact, mobile, and video products, as well as strong relationships with the highest quality publishers,” said Schwartz. “Undertone is in a great position to separate itself from other digital media companies, and I’m excited to help the company reach its next phase of growth and maturity.”
Undertone is focused on making digital media work for brands. We do this through immersive ad units that we place on the world’s best websites. We own and operate an ad serving platform that optimizes our clients’ campaigns across screens and formats, making every media buy work harder and smarter. We fuse creative, content and technology to deliver Standout Brand Experiences™. Find out more at www.undertone.com.