Brazilian Blowout Moves Production to California

LOS ANGELES--()--Brazilian Blowout announced today that it has moved production of its leading hair smoothing treatment, Brazilian Blowout Acai Professional Smoothing Solution, from Brazil to a facility in Southern California. The company has already begun distributing its U.S.-manufactured product in California and expects that the facility will be fully operational and capable of supplying all of its U.S. markets by December 31, 2012.

“All of us at Brazilian Blowout have strong ties to California,” said Brazilian Blowout CEO Mike Brady. “We first introduced our product in Los Angeles five years ago and we are pleased to be able to secure additional jobs in this state.”

The California facility will also provide the company with significant operational advantages.

“Partnering with a local, state-of-the-art manufacturing facility will mean even greater control of our product, making it easier for us to ensure the quality of our product always meets the high standards our stylists have come to expect,” Brady said.

The company emphasized that its stylists and their customers will notice no difference in the product made in the new facility and that the U.S.-manufactured product is compliant with all California VOC standards. In its efforts to reduce smog emissions, the California Air Resource Board has set stringent standards for VOC content in hair products.

“The Brazilian Blowout Acai Professional Smoothing Solution manufactured in California moving forward will provide customers with the same smooth, healthy, frizz-free hair with radiant shine. In fact, the only difference stylists will notice is a new sticker on the bottle which proudly reads, ‘Made in the USA’,” Brady said.

About Brazilian Blowout

The Brazilian Blowout is the most innovative and effective professional smoothing treatment in the world. Through the use of a proprietary Brazilian Super-Nutrient Complex, the Brazilian Blowout actually improves the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle. The end result is smooth, healthy, frizz-free hair with radiant shine.

Contacts

Muirfield Partners
Maya Pogoda
(310) 785-0810

Contacts

Muirfield Partners
Maya Pogoda
(310) 785-0810