GfK Will Shed Light on Data Visualization, Customer Loyalty, and Attitudinal Segmentation In TMRE Presentations

Will co-present with British Petroleum, Gerber next week at premier market research event

NEW YORK--()--GfK experts will present in three sessions at this year’s The Market Research Event (TMRE), the leading annual gathering of marketers and market researchers from a variety of industries. GfK will co-present with clients from British Petroleum (BP) and Gerber and take on such timely subjects as the ROI of customer loyalty, bringing research to life through data visualization, and achieving company-wide adoption of a market segmentation.

The theme of this year’s TMRE – being held November 12-14 in Boca Raton, Florida – is “The New Value Proposition: Transforming Insight Partners into Strategic Consultative Leaders.”

GfK will take part in the following presentations at TMRE:


Tuesday, November 13th, 12 noon (ROI & Measurement track)

“Where's the ROI? It's in the CLV! – The Bottom Line $ense of Customer Loyalty”

Presenter: Howard L. Lax, Ph.D., Vice President, Consulting, GfK Customer Loyalty


Tuesday, November 13th, 2PM (Consultative Skill Development track)

“Making an Impact – Data Visualization and Deployment Techniques That Bring Research to Life”

Presenters: Rajit Chakravarty, Global Customer Insight Manager, BP, and Lisa Gudding, Executive Vice President, GfK Consumer


Wednesday, November 14th, 1:15PM (Data Analytics/Big Data track)

“Pushing Segmentation Beyond the Obvious: A Researcher’s Journey to Get an Organization to Adopt an Attitudinal Segmentation”

Presenters: Deborah Campbell, Head of Consumer and Marketplace Insights, Gerber Products Company, and Meredith Paige, Senior Vice President, GfK Consumer

“We are pleased to play a vital role in an event that demonstrates and informs a consultative, big-picture approach to research,” said David Krajicek, CEO of GfK Consumer Experiences North America. “Combining industry expertise with an understanding of the broader marketing ecosystem is essential to helping our clients make the right decisions today to fuel business growth. We are proud to share the stage with BP and Gerber, who are seeking out the enhanced skills and deeper insights that GfK is striving to bring to every project.”

To arrange an interview with any of GfK’s presenters, or other
GfK personnel at TMRE, contact David Stanton at or (908) 875-9844.

About GfK

GfK is one of the world’s largest research companies, with more than 11,500 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2011, GfK’s sales amounted to EUR 1.37 billion. To find out more, visit or follow GfK on Twitter:


GfK Marketing and Communications, Consumer Experiences North America
David Stanton, +1 908-875-9844

Release Summary

GfK will present with British Petroleum (BP) and Gerber at The Market Research Event (TMRE). GfK's topics include segmentation, data visualization, and customer loyalty.


GfK Marketing and Communications, Consumer Experiences North America
David Stanton, +1 908-875-9844