LAKELAND, Fla.--(BUSINESS WIRE)--Today Publix Super Markets established a program to offer its customers and associates a way to directly assist those areas in the Northeast affected by Hurricane Sandy. Customers may donate any amount by adding it to their grocery totals when checking out at Publix registers. Collected money will be channeled through the American Red Cross and designated specifically for Hurricane Sandy disaster relief efforts.
“Our customers and associates have trusted Publix to react and help those affected by tragic circumstances,” said Maria Brous, director of media and community relations. “This disaster to the Northeast hits close to home as we have many customers whom reside in our operating areas during the winter months.”
Publix is privately owned and operated by its 154,500 employees, with 2011 sales of $27.0 billion. Currently Publix has 1,065 stores in Florida, Georgia, South Carolina, Alabama and Tennessee. The company has been named one of FORTUNE’s “100 Best Companies to Work For in America” for 15 consecutive years. In addition, Publix’s dedication to superior quality and customer service is recognized as tops in the grocery business, most recently by an American Customer Satisfaction Index survey. For more information, visit the company’s website, www.publix.com.