MANCHESTER, England--(BUSINESS WIRE)--Internet service provider, So Purple, has launched a revolutionary new service to enable companies within the leisure industry to capitalise on the benefits of social networking, while offering their customers a fast, free and secure social WiFi service.
Purple WiFi allows companies to build brand awareness, attracting new customers to their premises without the need for big marketing budgets or costly time investment. Designed to primarily provide businesses with the free WiFi service that is demanded by today’s consumers, Purple WiFi ensures that anyone using the service within a social space such as a bar, cafe, restaurant or hotel, will be required to simply ‘like’ the relevant Facebook page, ‘tweet’ about their location or Google+ the company. Combined this means that any international business can receive constant promotional access to their customers’ friends, followers and circles.
So Purple works with businesses to design a targeted login page to welcome their customers and promote relevant offers, communicate news and generally engage with potential audiences.
The business is also given access to a secure customer portal with tools at their disposal to view their customers’ WiFi usage behaviour in addition to the number of new Facebook fans and Twitter followers that the business has achieved social exposure with. Depending on the age, gender and WiFi patterns of the users, offers and updates can be carefully targeted to attract new footfall as well as rewarding existing loyalty.
Commenting on the new service, Gavin Wheeldon, CEO at So Purple Group Ltd, said: “The idea for Purple WiFi came about because everyone expects WiFi wherever they go but the business sharing the internet connection doesn’t gain anything in return and, in many cases, ends up with a slower and unsecure internet connection for their own business needs. Businesses should benefit more from offering a WiFi service to customers and Purple WiFi allows them to gain an understanding of their consumer demographics and while building brand awareness through social networking.”
Unlike most WiFi services, Purple WiFi addresses the obvious security risk that companies often leave themselves wide open to, when offering free WiFi to consumer. Rather than providing a completely open signal, with no login or validation requirements and no way of capturing consumer usage information, Purple WiFi end users are authenticated via their social networking account, broadband credentials or by a voucher provided by staff.
The business is meanwhile provided with a private channel so that commercially sensitive traffic is kept separate form social traffic. All public WiFi users are also in an ‘isolated’ mode so they cannot see or connect any other devices attached to the WiFi service, thereby protecting any interception of data passing through the router that they should not be able to see.
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