Research and Markets: The Book 'Statistical Methods in Customer Relationship Management' will be Beneficial for Instructors of Applied Statistics and Quantitative Marketing Courses

DUBLIN--()--Research and Markets (http://www.researchandmarkets.com/research/k3bvhd/statistical) has announced the addition of John Wiley and Sons Ltd's new book "Statistical Methods in Customer Relationship Management" to their offering.

Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer's tenure with a firm.

Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and retention, customer churn, and customer win back.

Statistical Methods in Customer Relationship Management:

- Provides an overview of a CRM system, introducing key concepts and metrics needed to understand and implement these models.

- Focuses on five CRM models: customer acquisition, customer retention, customer churn, and customer win back with supporting case studies.

- Explores each model in detail, from investigating the need for CRM models to looking at the future of the models.

- Presents models and concepts that span across the introductory, advanced, and specialist levels.

Academics and practitioners involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses will benefit from this book.

Key Topics Covered:

1 Customer Relationship Management

2 CRM in Action

3 Customer Acquisition

4 Customer Retention

5 Balancing Customer Acquisition and Customer Retention

6 Customer Churn

7 Customer Win-back

8 Implementing CRM Models

9 The Future of CRM

For more information visit http://www.researchandmarkets.com/research/k3bvhd/statistical

Source: John Wiley and Sons Ltd

Contacts

Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Business, Banking and Financial Services

Contacts

Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Business, Banking and Financial Services