PHILADELPHIA--(BUSINESS WIRE)--appRenaissance™, a leading provider of mobile application software and infrastructure, announced today the beta release of Artisan™, a revolutionary new optimization platform built specifically for native mobile apps.
As a first-of-its-kind solution, Artisan is a comprehensive optimization platform that transforms static native mobile apps into powerful and dynamic marketing channels with all the capabilities of today’s best web optimization solutions. Artisan empowers non-technical customers including marketers, publishers and ecommerce professionals to create, test and customize the user experience of native mobile applications. The platform tracks every user interaction and gesture in the application and provides a powerful analytics platform to deliver deep insights into app utilization and user behavior.
The initial release of Artisan (currently in private beta) includes capabilities for A/B/n and multivariate testing. Without writing code, nontechnical customers can create and test multiple user interface designs and flows so that different consumers experience the same app in different ways. Depending on audience response, Artisan then lets customers dynamically deploy the best performing designs to all users instantaneously without the need to recompile or resubmit the application to app stores.
appRenaissance is led by serial entrepreneur and tech industry veteran Bob Moul, who was the CEO of Boomi, Inc. Boomi was an innovator in the cloud computing industry and the creator of the first cloud middleware platform for application and data integration. Backed by tier one venture capital firm FirstMark Capital in New York, Boomi had a highly successful exit to Dell in November 2010. FirstMark recently led a $3mm round of seed financing for appRenaissance.
“Billions of dollars are being driven through the mobile channel and that number is rising dramatically,” said Bob Moul, CEO, appRenaissance. “However, despite the massive market for mobile commerce, businesses are essentially flying in the dark with regard to user behavior. There’s been no easy way to optimize the native mobile app experience to drive adoption, engagement, conversions and, ultimately, revenue. Following the evolution that web development has taken, we’ve brought mobile optimization solutions to market for non-developers, simplifying app control in the mobile space, and speeding the mobile app iteration process.”
Artisan’s sophisticated, patent-pending technology renders the user interface of a native mobile application dynamically from the cloud. Prior to Artisan, performing UX/UI design changes or A/B/n testing for native mobile apps required technical coding and experienced developers. Artisan’s innovative technology, coupled with an intuitive user interface and powerful analytics, greatly simplifies the process of managing, publishing, monetizing, and optimizing native mobile apps. This allows non-technical customers to create and perfect a superior user experience and ultimately drive app conversions and profitability.
“On the web, marketers can edit content, test features, and control personalization, all without any programming expertise. Changes are fast, and they can be tracked against user behavior for ongoing optimization. Unfortunately, the mobile app world is a different story. Today, mobile apps are coded by software developers, released into the wild, and often never updated,” explained Jeff M. Kaplan, Managing Director at THINKstrategies Inc. “There is a huge market opportunity to improve the optimization process for mobile apps so that they can be continuously refined in response to user preferences and become more dynamic content channels rather than simple, static tools.”
Initially, Artisan will support iOS for both iPhone and iPad apps, with additional support planned for Android and HTML5. Future Artisan capabilities will also enable personalized content delivery, audience segmentation and targeting, and sophisticated UI/UX development capabilities. Users who are interested in participating in the upcoming public beta program should sign up at www.apprenaissance.com.
Located in the heart of Old City Philadelphia, appRenaissance is a leading provider of mobile application software and infrastructure. Our products include the revolutionary Artisan™ mobile app development and optimization platform, and the Unifeed™ mobile middleware service, which dramatically simplifies integration with enterprise applications and services. For more information, please visit www.apprenaissance.com.