CRANFORD, N.J.--(BUSINESS WIRE)--Paragon Solutions, Inc., an advisory consulting and systems integration firm, announced today the appointment of John Wes Green to lead the development of Paragon’s Integrated Marketing Innovation consulting practice. Green will be responsible for managing and growing the practice and its solution offerings, which enable clients to leverage digital technology, customer-centric marketing, performance analytics, and digital innovation to maximize their business objectives.
“John will be instrumental in helping clients to facilitate change and increase adoption of digital marketing strategies within their organizations, particularly in the areas of patient relationship and physician multichannel marketing,” said Paragon Senior Vice President of Marketing and Advisory Services Erik Raper.
Green joins Paragon from a global direct marketing agency, where as lead digital strategist he created and implemented innovative, digital patient relationship marketing and physician multichannel marketing approaches, as well as enterprise methodologies for creating and managing social media initiatives at a Fortune 500 and 1000 pharmaceutical companies. He has more than 23 years of direct selling, digital and CRM experience in the pharmaceutical and financial services industries. Green earned his undergraduate degree from the University of Denver, and completed his graduate work at New York University, where he graduated with honors with a Masters in Direct and Interactive Marketing.
Paragon Solutions is an advisory consulting and systems integration firm that specializes in enterprise information management to help clients leverage information assets for better business results. The company does this through its industry practices, solution accelerators and specialized technology competencies that help clients achieve operational efficiency, business scalability and regulatory compliance.
Paragon works with businesses that are focused in a few key industries − communications, financial services, healthcare, insurance, and life sciences. The industry-focused practices work with Paragon’s competency groups to address today’s client concerns in Process Optimization, Information Management and Information Integration.
For more information, please visit the Paragon website at www.consultparagon.com, or call 1.800.462.5582.