MALVERN, Pa.--(BUSINESS WIRE)--Demand for commercial roofing in North America is projected to increase by $480 million over the next three years from, 6 million square feet valued at $4.8 billion in 2011, to 6.6 million square feet valued at $5.3 billion in 2014. Total commercial roofing demand will increase by $480 million from 2011 to 2014, led by liquid-applied roofing and single-ply roofing.
Principia has released its multi-client edition on Commercial Roofing 2012, an exhaustive market report that reveals key market data organized for strategic marketing and business planning. Principia conducted direct interviews with 500 professionals representing building product manufacturers, wholesalers, distributors, dealers, builders, contractors and installers.
According to John Calhoon, Principal at Principia, “The industry faces the challenge of developing products and systems to meet stricter building codes and energy conservation guidelines while continuing to meet property owner expectations for performance. Therefore, products and systems are being developed for high performance, reflectivity, and increased insulation in order to provide opportunities for systematic energy efficiency gains.”
The report identifies best growth opportunities through 2014, strategies for value creation and competitive advantage, and the changes in distribution channels serving the commercial roofing market. The report also provides business insights on:
- Up-to-date assessment of the commercial roofing market
- Voice of Customer feedback on major drivers and trends
- Identified channel opportunities
- Market share review for leading producers
- Strategic insights into commercial roofing growth segments
The report also includes a unique interactive Market Model and Forecasting Tool that allows subscribers to model hypothetical market performance based on their own assumptions of metrics such as housing starts, the timing of new legislation and other factors using the data compiled in the report.
Principia serves the building products industry through products and services aimed at profitable growth, helping clients grow market share and revenues and improve margins. Services include strategy consulting, market research, and industry conferences and reports. Principia is headquartered in suburban Philadelphia, with offices and affiliates worldwide. See PrincipiaReports.com, and PrincipiaConsulting.com.