Research and Markets: mobileYouth Report 2012: Generation Optimizers. Why And How Young People Use Their Mobile Phones And How You Can Capitalize On The 3 Youth Mobile Behavioral Types

DUBLIN--()--Research and Markets ( has announced the addition of MobileYouth's new report "mobileYouth Report 2012: Generation Optimizers" to their offering.

The Generation Optimizers report looks at the why and how youth use their mobile phones. Mobile phones are more than just communication devices for young people. Find out how youth optimize mobile phones to benefit their social lives.

Why are young people best suited to optimize phones compared to adults? Find out who the 3 youth mobile behavioral profile types are, how they innovate and why they are important for your business.

Key Topics Covered:

I. Executive Summary

II. 4 key myths about youth & mobile

III. The mobileYouth World Map 2012


IV. Social Drivers

Generation O Unplugged

Social Drivers: Key Data

Gen O: Social interaction is #1 goal

Social Drivers: Gen O Vs Adults

V. Social Currency

The Gen O: Mobile Relationship

MobileYouth: Then and Now

How Gen O optimized BlackBerry

VI. Face to Face

Face to Face: Key Data

Mobile: Tool to create offline interaction

Gen O: Myths Vs Reality

Gen O: 1 Mobile, 7 Social Tools

VII. Gen O Vs Adults

Gen O Vs Adults: Key Data

Gen O Vs Adults: Optimization behavior

Gen O Vs Adults: Optimization Tech

VI. 3 Types of Youth Changing Mobile Today

Who are the Change Agents?

3 Change Agents: Comparison

Change Agents: Bridge to the Market

V. Teenage Pirates

Teenage Pirates and Mobile

Teenage Pirates and Innovation

Teenage Pirates and Social Currency

Teenage Pirates and Inherited Tools

Teenager Pirates sharing the how-tos

Teenage Pirates: Video Chats and Hangouts

Teenage Pirates: Adults Vs Teens Communication

Teenage Pirates: Managing Price Wars

VI. Cashless Innovators

Cashless Innovators and Mobile

Cashless Innovators and Social Currency

Cashless Innovators and

VII. Disruptive Divas

Disruptive Divas and Mobile

Disruptive Divas and Social Currency

Disruptive Divas: BlackBerry Vs iPhone

For more information visit

Source: MobileYouth


Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Wireless


Research and Markets
Laura Wood, Senior Manager.
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716
Sector: Wireless