BOSTON--(BUSINESS WIRE)--According to the latest research from Strategy Analytics, global mobile phone shipments grew a modest 1 percent annually to reach 362 million units in the second quarter of 2012. Samsung was the star performer during the quarter, capturing a record 26 percent marketshare.
Alex Spektor, Associate Director at Strategy Analytics, said, “Ongoing macroeconomic challenges in mature markets like North America and Western Europe, tighter operator upgrade policies, and shifting consumer tastes were among the key reasons why global mobile phone shipments grew just 1 percent annually to reach 362.0 million units in Q2 2012. Fuelled by surging demand for its popular Galaxy models, Samsung was the star performer, shipping 93.0 million mobile phones worldwide and capturing a record 26 percent marketshare to solidify its first-place lead.”
Neil Mawston, Executive Director at Strategy Analytics, added, “Nokia’s global handset shipments continued to decline, albeit at a more moderate minus 5 percent annual rate, reaching 83.7 million units in Q2 2012. Nokia’s Windows Lumia family of smartphones has made a relatively encouraging start, but shipments are not yet high enough to offset rapidly fading volumes for its Symbian platform. Nokia’s feature phone volumes showed healthy, single-digit annual growth, bolstered by Nokia’s expanding portfolio of dual-SIM and Asha models for emerging markets.”
Neil Shah, Senior Analyst at Strategy Analytics, added, “Apple shipped 26.0 million handsets worldwide in Q2 2012. Apple delivered 28 percent annual growth, which was bolstered by solid demand in Asia. Apple’s next major task is to ensure that the upcoming release of its rumored iPhone 5 upgrade is a success. The hardware design, screen size and any integrated new technologies for the iPhone 5 will need to wow consumers and operators and make the new model stand apart from competitors like Samsung’s Galaxy S3.”
Other findings from the research include:
- ZTE captured 5 percent of the global handset market, as shipments slipped minus 16 percent annually, partly because of weakened demand in major markets of Western Europe and China;
- LG’s shipments nearly halved year-over-year to 13.1 million units, as its feature phone volumes continued to slip. However, its global smartphone shipments encouragingly improved on a sequential basis.
Exhibit 1: Global Handset Vendor Shipments and Market Share in Q2 2012 1
| Global Handset Shipments (Millions of Units) | Q2 ’11 | Q2 '12 | ||||||
| Samsung | 74.0 | 93.0 | ||||||
| Nokia | 88.5 | 83.7 | ||||||
| Apple | 20.3 | 26.0 | ||||||
| ZTE | 19.6 | 16.5 | ||||||
| LG | 24.8 | 13.1 | ||||||
| Others | 130.8 | 129.7 | ||||||
| Total | 358.0 | 362.0 | ||||||
| Global Handset Vendor Marketshare % | Q2 ’11 | Q2 '12 | ||||||
| Samsung | 20.7% | 25.7% | ||||||
| Nokia | 24.7% | 23.1% | ||||||
| Apple | 5.7% | 7.2% | ||||||
| ZTE | 5.5% | 4.6% | ||||||
| LG | 6.9% | 3.6% | ||||||
| Others | 36.5% | 35.8% | ||||||
| Total | 100.0% | 100.0% | ||||||
| Global Handset Shipments Growth Year-over-Year % | 11.9% | 1.1% |
The full report, Global Handset Shipments Reach 362 Million Units in Q2 2012, is published by the Strategy Analytics Wireless Device Strategies (WDS) service, details of which can be found here: http://tinyurl.com/ck93xsu.
About Strategy Analytics:
Strategy Analytics is a global, independent research and consulting firm. The company is headquartered in Boston, USA, with offices in the UK, France, Germany, Japan, South Korea, India and China. Visit www.strategyanalytics.com for more information.
1 Numbers are rounded.