LONDON--(BUSINESS WIRE)--Procter & Gamble (NYSE:PG), a Worldwide Olympic Partner, today announced the opening of the P&G U.S. Family Home at the London 2012 Olympic Games. This private “home away from home” will help keep U.S. moms connected with their athletes and families in London in a relaxed, family-friendly environment.
The P&G U.S. Family Home is part of P&G’s “Thank you, Mom” campaign, which focuses on recognizing the role moms play in raising great kids. P&G will provide Team USA family members with a place to come together, have meals, watch the Olympic Games, meet other Team USA families and celebrate medal wins for Team USA at the London 2012 Olympic Games. The Family Home is an extension of P&G’s “Thank you, Mom” gift, which also included a $1,000 Visa reward card to every mom of a U.S. Olympian and Paralympian to help offset travel costs to watch their kids compete.
P&G launched its first Family Home in collaboration with the USOC at the 2010 Olympic Winter Games in Vancouver. Following an overwhelmingly positive response, P&G will again open its doors to hundreds of Team USA athletes, coaches and families.
“Because P&G is in the business of helping moms, we are proud to host moms and their families at the P&G U.S. Family Home during one of the most exciting times in their lives,” said Jodi Allen, P&G Vice President, North America Operations and Marketing, and herself a mother of four. “Every day, P&G brands help make the lives of moms everywhere just a little bit easier, and we want to make sure moms of U.S. Olympians feel the same comfort of home while in London.”
The P&G U.S. Family Home will offer services from P&G’s vast portfolio of industry-leading brands, including Pantene®, Crest®, Duracell® and Head & Shoulders®. Brands will offer a number of amenities to guests, including pampering for moms by CoverGirl® and Olay®, shaves for dads by Gillette®, a Pampers® play area for toddlers, and complimentary laundry service by Tide® and Downy®. The P&G Family Home will also welcome a number of high-profile entertainers and legendary athletes, including John MacReady, who will be at the Family Home to host parties and events and Olympic gymnastics legend Shawn Johnson, who will be P&G’s official London correspondent reporting daily from the Family Home on behind-the-scenes activity with moms and athletes. Reports from Johnson will be featured on the P&G “Thank you, Mom” Facebook page and on www.pg.com.
“The P&G U.S. Family Home will allow U.S. athletes the opportunity to spend invaluable time with their families during the most intense and taxing experience of their life,” said Lisa Baird, USOC's chief marketing officer. “This safe haven is one that will allow them to have peace of mind and time to focus on the competition. The U.S. Family Home truly exemplifies the strength of P&G’s commitment to the Olympic Movement.”
The P&G U.S. Family Home will be open twelve hours a day from Friday, July 27 through Sunday, August 12.
For more information and assets related to the campaign, visit www.facebook.com/thankyoumom or http://pg-na.isebox.net/us/pg-opens-us-family-home.
P&G touches and improves the lives of about 4.4 billion people around the world with its portfolio of trusted, quality brands. The Company's leadership brands include Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Fairy®, Gain®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun®, Fusion®, Ace®, Febreze®, and Ambi Pur®. With operations in about 80 countries, P&G brands are available in more than 180 countries worldwide. Please visit pg.com for the latest news and in-depth information about P&G and its brands.
About the USOC
The United States Olympic Committee (USOC) is recognized by the International Olympic Committee as the sole entity in the United States whose mission involves training, entering and underwriting the full expenses for the U.S. teams in the Olympic, Paralympic, Pan American and Parapan American Games. In addition to being the steward of the U.S. Olympic Movement, the USOC is the moving force for support of sports in the United States that are on the program of the Olympic, Paralympic, Pan American and Parapan American Games. For more information, visit TeamUSA.org.
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