BOSTON--(BUSINESS WIRE)--Life is good®, a Boston-based lifestyle brand committed to spreading the power of optimism and helping kids in need through its products and its nonprofit, The Life is good Playmakers, today announced the lineup for the 2012 Life is good Festival, September 22-23, at Prowse Farm, Canton, Mass. Headliners Dave Matthews and Tim Reynolds, Sara Bareilles, Michael Franti & Spearhead, and The Fresh Beat Band are among the acts who will perform at the one-of-a-kind fundraising music festival to benefit The Life is good Playmakers, which helps kids overcome poverty, violence and illness by harnessing the healing power of play. One hundred percent of funds raised and all of Life is good’s net profits from the Festival, including Festival merchandise, will be donated to the organization.
The 2012 Life is good Festival lineup includes the following artists:
- Dave Matthews and Tim Reynolds
- Sara Bareilles
- Michael Franti & Spearhead
- Trombone Shorty & Orleans Avenue
- Sharon Jones & the Dap-Kings
- Eric Hutchinson
- The Infamous Stringdusters
- Ryan Montbleau Band
- Sarah Jarosz
- Allen Stone
- Katie Herzig
- Muck And The Mires
- Orange Television
In addition to the artists above, families can enjoy the top acts in kids’ entertainment, with performances from The Fresh Beat Band, Dan Zanes & Friends, The KIDZ BOP Kids, and Josh & the JamTones. Once again, Life is good has partnered with Superfly Presents, nationally-recognized producers of the iconic Bonnaroo and Outside Lands festivals, to assure a first-class festival experience for all ages.
“We play, we dance, we make great music,” said Michael Franti. “Everyone who attends The Life is good Festival is all about spreading optimism and helping kids in need. I can’t think of anything more worthwhile than supporting Life is good’s annual fundraiser.”
A new way to fundraise
The Life is good Festival is a two-day celebration of music and optimism featuring three stages of well-known musical talent, hands-on games and interactive arts activities. More importantly, the Festival creates a community of fundraisers by empowering festival-goers to give back through individual fundraising initiatives.
In the spirit of spreading optimism, Life is good calls on fellow optimists to support the cause by doing something they enjoy. Whether it’s holding a backyard barbeque, biking across the state or selling lemonade, anyone can help Life is good spread optimism and help kids in need with their own grassroots efforts.
Fundraisers can also earn the title, “Very Good People” (VGP), and receive exclusive perks and concert privileges based on total funds raised. Rewards packages vary by funding level but include everything from private acoustic performances, meet and greets with Festival artists, on-stage concert viewing, and access to the VGP lounge at the Festival.
“There’s nothing better than making a difference and enjoying yourself while you do it,” said Bert Jacobs, chief executive optimist for Life is good. “Everyone who attends the Festival joins in the spirit of spreading the power of optimism and raising money and awareness for The Life is good Playmakers, dedicated to helping kids overcome poverty, violence and illness.”
To date, Life is good has raised more than $8 million for kids in need, principally through the annual Life is good Festival, Life is good products and other fundraising activities. This year, Life is good seeks to raise over $1 million through Festival fundraising.
Individuals are encouraged to join the movement today by purchasing tickets or creating their own fundraising page at Lifeisgood.com/festival. Adult tickets are $65 for one day, $120 for a two-day pass; kids’ tickets (2-12 years) are $20 for one day, $35 for a two-day pass; kids under 2 years are admitted for free.
About The Life is good Company
The Life is good Company spreads the power of optimism and helps kids in need through its products and its nonprofit, The Life is good Playmakers. The Life is good Playmakers provide education, resources, and support to frontline childcare providers who dedicate their lives to helping kids in need. Life is good has raised over $8 million for kids in need to date, principally through the annual Life is good Festival, Life is good products and other fundraising efforts. Please visit Lifeisgood.com for more details.
Life is good® is a registered trademark of The Life is good Company.
About The Life is good Playmakers
The Life is good Playmakers is the action arm of The Life is good Kids Foundation, an accredited 501(c)(3) public charity whose mission is to help kids overcome poverty, violence and illness. It provides training and support to the adults dedicated to caring for these children so that all involved lead healthier, more joyful lives. More than $8 million has been raised to date for kids in need, principally through the annual Life is good Festival, Life is good products and other fundraising efforts. For more information, visit Lifeisgood.com/playmakers.
Superfly Presents was founded in New Orleans in 1996 by Kerry Black, Rick Farman, Richard Goodstone and Jonathan Mayers. Originally set up to become the leading independent local concert promoter, they created the Superfly During JazzFest series, which is now in its 14th year. In 2002, they co-founded and continue to produce the iconic Bonnaroo Music & Arts Festival. Since its inception in 2002, Bonnaroo swiftly earned its status as the country’s premier music and arts event and Rolling Stone called the festival “one of the 50 moments to change the history of rock and roll.” In 2008, Superfly co-founded the acclaimed San Francisco-based Outside Lands Music & Arts Festival. The company has also created the Superfly Marketing Group, a boutique entertainment-marketing agency designed to complement Superfly’s diverse divisions. Superfly Marketing Group leverages the company’s experience, expertise and industry relationships to develop brand partnerships geared towards the passionate entertainment and lifestyle consumer.
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