SAN FRANCISCO--(BUSINESS WIRE)--Shaker (www.atshaker.com), the company that brings real world interactions online, announced the launch of the first ever music venue on Facebook – Club 53. The September 2011 TechCrunch Disrupt winners have joined BandPage to host a series of events that kick off on June 8 at 7:53pm PST. Club 53, Shaker’s first public virtual environment in North America, will be an online place where music lovers can listen to music, dance, buy drinks, and chat with each other and their favorite artists, just like they do in real life.
“Different atmospheres inspire different types of interaction – the way you act, talk, even move in a coffee shop, for example, is not how you are in a nightclub,” said Yonatan Maor, co-founder and CEO at Shaker. “We’ve dedicated ourselves to being experts in creating atmospheres, so we can bring the ease and simplicity of offline communications to online interactions. We think what has been missing from socialization online is a true sense of place, where people can naturally meet, hangout and connect - an experience that cannot be found anywhere else on the Web.”
Club 53 will be the first atmosphere created by Shaker that is open to anyone. To enter the music venue, anyone who is over 18 and has a Facebook account can visit www.atshaker.com or access the app via Facebook and sign up. As part of the club’s grand opening on June 8, the members of the music group Far East Movement will join their fans to debut the new environment. The venue will continue to host indie, local, and big-name musicians, such as Mayday Parade, Escape The Fate, and Daniel Bedingfield.
“We're excited to explore the potential of Shaker. It's a great concept to know that we can hang out with our fans anywhere we are,” said Mayday Parade, a band getting ready to embark on the 2012 Vans Warped Tour.
“We are excited to be a part of this initial roll out with Shaker,” said Craig Mabbitt of Escape The Fate. “Any new way we can connect with our fans we want to do! This is a really cool and new way for us to connect with all our fans online. Be sure to come hang out with us out in our Escape The Fate Shaker room on Thursday, June 14th at 7:53PM PST!”
BandPage, one of the largest platforms for musicians online, will be powering the music experience on Shaker by enabling musicians to easily host exclusive events, share content and engage with fans from around the globe in Club 53.
“Our mission has always been to create value for musicians through new and innovative outlets,” said J Sider, Founder and CEO of BandPage. “Shaker’s Club 53 is a new ecosystem for artists to promote their latest work and to interact with their fans in an entirely new way.”
Live Nation will work with Shaker to promote select Live Nation tours via Club 53, beginning with the Rockstar Energy Drink Mayhem Festival and the Rockstar Energy Drink UPROAR Festival. “We are always looking for new tools and technology to connect our artists with their fans and the Shaker platform provides us an innovative and unique way to do that” said Jackie Wilgar, Senior Vice President of Marketing for Live Nation Entertainment.
What it’s Like to Visit Club 53?
When you enter Club 53, your Facebook profile gets arms and legs and takes the form of a “shaker.” You’ll enter a space created from the ground up to be fun, social and downright serendipitous – much like a real life outing. You’ll be dancing side-by-side with people who Shaker thinks (based on their back-end technology) you may like to get to know. This is designed to mimic the type of social experience people have, for example, meeting friends of friends in a club.
The décor will change depending on who is hosting the evening’s festivities – but you’ll always be treated to an environment custom-designed to connect you with each other. From the music to how people use gestures and move their bodies, Shaker is focused on the creation of a true sense of place. You’ll be able to buy each other drinks, chat in groups or privately with other people, dance, listen to music, and move around just as you would in a real music venue.
Because the bands who are involved in the opening of this music venue will have all access passes to Club 53, they can mix and mingle anytime the club is open. Part of the magic for patrons is the thought that you could bump into your favorite artist any night of the week.
Online Hoops With the NBA
In addition to Club 53, Shaker has created everything from bars and beaches, to music venues, political peace summits and sports arenas.
The company has partnered with the NBA to establish the official online environment for the NBA final playoff games, starting June 12th, with the idea of creating a venue for sports fans to connect with each other. The NBA Playoff Finals space will open 2 hours before each game. Fans will have the chance to join together in an NBA arena environment, sport their favorite team’s jersey, and cheer together with fans from across the country throughout the game. They’ll also be able to square off against other fans in trivia competitions and win prizes, including collectible jerseys.
For more information, visit atshaker.com.
Shaker brings real world interactions to the online world by using their expertise to create atmospheres that facilitate online interaction. Founded in 2010, the company is dedicated to creating places and events on the social graph where people can hangout, meet new people, and experience events together. Shaker is headquartered in San Francisco and Israel. Investors and strategic partners include: Zaki Rakib, Pitango Venture Partners, Menlo Ventures, Troy Carter (Atom Factory), Scooter Braun, Motorola Mobility Venture, CrunchFund, Innovation Endeavors, and Jeremy Zimmer the CEO of United Talent Agency.