BELLEVUE, Wash.--(BUSINESS WIRE)--Visible Technologies®, the global leader in social media monitoring and analytics, today announces that WPP (NASDAQ:WPPGY), the world leader in communications services, has selected it as the Group’s preferred social listening and analytics platform for its operating companies in North and South America, Europe, Africa and the Middle East.
“With 2011 revenue of $16 billion, of which new media accounts for more than one-third of that total, WPP’s designation of Visible as its operating companies’ preferred provider is a rousing endorsement of our capabilities,” said Richard Pasewark, CEO of Visible. “WPP companies work with 344 of the Fortune Global 500; all of the Dow Jones 30; 63 of the NASDAQ 100; and 33 of the Fortune e-50 through 2,500 offices in 108 countries. This arrangement has the potential to greatly expand our WPP client base beyond the companies we currently work for, such as GroupM, Wunderman and Ogilvy, and also geographically, particularly in faster growing markets where WPP is consistently either the top or in the top-tier of communications services companies.”
With the designation, WPP secures a group of licenses to be utilized by its operating companies and their clients in all relevant markets. WPP companies and their clients also gain access to the most comprehensive breadth of international content, sophisticated analytics, real-time engagement capabilities, and actionable insights.
Visible was recently named a leader in The Forrester Wave™ Enterprise Social Media Listening Platform report. The report provides a comprehensive evaluation of enterprise social media platforms on the market based on over 60 criteria, with Visible receiving top customer reference scores for their multi-functional dashboard capabilities and high data quality. Visible will provide new benefits to WPP entities, including discounted service rates, unlimited search capabilities and support services. WPP is Visible’s largest shareholder, owning 49% of the company.
About Visible Technologies
Visible is the leader in social media monitoring, analytics, and services for enterprises globally. Visible’s award-winning technology and expertise helps businesses analyze social media conversations to better understand consumer preferences, market dynamics, competitive strengths and weaknesses, and other information critical to a company’s reputation and brands. Visible is the solution of choice for many Forbes Global 2000 companies in a variety of industries including financial services, pharmaceutical, automotive, consumer products, retail, travel and hospitality, telecom, technology, and agencies.
Visible delivers social media analytics at internet speed and enterprise scale. www.visibletechnologies.com
WPP is the world’s largest communications services group with billings of $77.1 billion and revenues of $16.1 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising; media investment management; consumer insight; public relations and public affairs; branding and identity; healthcare communications; direct, digital, promotion and relationship marketing and specialist communications. The company employs over 158,000 people (including associates) in 2,500 offices in 107 countries. For more information, visit www.wpp.com.