Financial Engines Personalizes Better Retirement Plans with SAS®

Investment advisor analytics help cater to customers, grow business

CARY, N.C.--()--Financial Engines, America’s largest independent investment advisor, needed a better way to analyze its massive database of 401(k) participant demographic information. Using software from SAS, the leader in business analytics software and services, the company will quickly and easily harness investment advisor analytics to more clearly understand what customers want and pinpoint drivers for service enrollment, ultimately resulting in more attractive retirement plan offers.

“We chose SAS because we needed a secure, best-in-class solution for managing our customer data,” said Mike Ault, Director of Investor Communications at Financial Engines. “SAS was both easy to implement and scalable, giving us plenty of room to grow.”

SAS will help Financial Engines save considerable time in data manipulation, processing and analysis. In addition to increased efficiencies, the analysis provides a more comprehensive user view. “With more information and engagement, we can create solutions that meet client needs while growing our business,” said Ault.

“Since our services are available to more than 8 million 401(k) participants nationwide, we can learn a great deal about what influences participant retirement choices,” said Ault. “SAS helps us gather that intelligence efficiently, enabling us to quickly adapt and improve user experience.”

About Financial Engines

Financial Engines is the largest independent investment advisor, committed to providing everyone the trusted retirement help they deserve. The company helps investors with their total retirement picture by offering personalized retirement plans for saving, investment, and retirement income. To meet the needs of different investors, Financial Engines offers both online advice and professional management. Co-founded in 1996 by Nobel Prize-winning economist Bill Sharpe, Financial Engines works with America's leading employers and retirement plan providers to make retirement help available to millions of American workers. Financial Engines Advisors LLC is a subsidiary of Financial Engines Inc. (NASDAQ: FNGN).

For more information, please visit financialengines.com.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions, SAS helps customers at more than 55,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world THE POWER TO KNOW®. SAS and all other SAS Institute Inc. product or service names are registered trademarks or trademarks of SAS Institute Inc. in the USA and other countries. ® indicates USA registration. Other brand and product names are trademarks of their respective companies. Copyright © 2012 SAS Institute Inc. All rights reserved.

Contacts

Editorial:
SAS
Kris Balic, 919-531-0624
Kris.Balic@sas.com
sas.com/news

Release Summary

SAS will help Financial Engines save considerable time in data manipulation, processing and analysis.

Contacts

Editorial:
SAS
Kris Balic, 919-531-0624
Kris.Balic@sas.com
sas.com/news