Windsor Circle Connects WhatCounts Email to Magento eCommerce

Providing Online Retailers with Better, Automated Customer Segmentation

DURHAM, N.C.--()--Windsor Circle and WhatCounts are pleased to announce a new WhatCounts Extension on Magento Connect. The WhatCounts Extension, powered by Windsor Circle, enables merchants and online retailers using Magento’s eCommerce platform to automatically export and analyze their customers’ purchase history and other data, and instantly build highly targeted segments in their WhatCounts email marketing account.

“This extension is great news for our clients,” says WhatCounts CEO Allen Nance. ”The growing number of online retailers who use WhatCounts will be able to leverage the rich data they have in Magento to deploy powerful and effective email marketing campaigns through WhatCounts”.

With recent figures from the U.S. Commerce Department showing a 15.4% increase in online shopping to over $50 billion in Q1 2012, online retailers require a growing range of sophisticated techniques to properly segment, market to, and retain their customers. Windsor Circle helps online retailers automate their retail intelligence processes.

Our aim is to provide better segmentation, instantly, to retailers through powerful automation of eCommerce data analysis,” says Windsor Circle CEO Matt Williamson. “Case study after case study has proven that this can drive enormous revenue for merchants.”

“Our data from two dozen clients and millions of transactions and email sends over the past year have revealed that the Lifetime Value of a repeat buyer is 4.8X higher than a one-time buyer. Email marketing can be even more effective when leveraging customer segmentation to increase repeat buying.”

Windsor Circle serves a number of merchants using Magento. Their recent highly targeted email campaigns enabled by Windsor Circle have led to:

  • 233% increase in conversion rate by segmented send vs. blast email
  • 46% open rate and 11% conversion rate through 6 step product-segmented campaign
  • 10x ROI in 2 sends to best customers and win-back customers

“Within days, this extension automatically populates a retailer’s WhatCounts account with highly targeted customer segments, including Best, Loyal, and Churning Customers, so they can send the Right Email, at the Right Time, to the Right Customers,” says Williamson.

Joint Webinar on eCommerce Segmentation Strategies:

Windsor Circle and WhatCounts will host a joint webinar on eCommerce segmentation strategies, focusing on purchase history based segmentation, on Friday July 20th, 2:00-3:00 EST. Current or prospective WhatCounts clients can register for free at: https://www1.gotomeeting.com/register/865099456.

Supported Editions:

Windsor Circle’s WhatCounts Extension is downloadable software, available for $995 for Magento Community editions 1.3 or above, and $1995 for Magento Enterprise editions 1.7 and above. The Extension works for all WhatCounts editions: WhatCounts Professional Edition (SaaS and Broadcaster) and WhatCounts Publicaster Edition (formerly the Blue Sky Factory platform). The software requires a monthly service account with Windsor Circle to activate and use.

Special Launch Offer:

Windsor Circle will waive the download fee for the first 10 WhatCounts clients who download the Extension by 7/31/2012.

Contacts

Windsor Circle
Andrew Pearson, 919-822-2009
Marketing Director
marketing@WindsorCircle.com
or
WhatCounts
Agatha Niedzwiecki, 404-995-8617
Marketing Manager
marketing@whatcounts.com

Release Summary

Windsor Circle and WhatCounts announce a new Magento extension, connecting WhatCounts email marketing platform to Magento eCommerce, giving online retailers instant customer segmentation tools.

Contacts

Windsor Circle
Andrew Pearson, 919-822-2009
Marketing Director
marketing@WindsorCircle.com
or
WhatCounts
Agatha Niedzwiecki, 404-995-8617
Marketing Manager
marketing@whatcounts.com