SmartEnergy IP Launches 2012 AMI Spending Report

New Report Highlights Industry Desire to Increase Spending on Education Initiatives

PHILADELPHIA--()--SmartEnergy IP™, a leading research practice dedicated to smart grid customer education, announced today the release of its 2012 Advanced Metering Infrastructure (AMI) Spending Report that interviewed utilities across the United States on current practices and opinions on AMI education spending. The report, released at the 2012 Smart Grid Customer Education Symposium, is a follow up to the company’s 2011 AMI Customer Education Benchmarking Report.

“There is an increased need in the energy and utilities industry to help both utilities and regulators understand best practices around smart grid customer education,” said Juliet Shavit, President of SmartMark Communications, LLC and founder of SmartEnergy IP. “While the industry has spent the last several years focused on the technology investments around smart grid, there has not been enough emphasis on the customers and the need to engage with this technology. Without full customer acceptance and adoption, there is significant risk to these investments and the overall success of smart grid.”

The new report offers some key findings across the country, including:

  • The majority of utilities polled felt that they had either too little or no budget to effectively roll out an AMI customer education campaign. There was no correlation between size of utilities and these responses.
  • Having a customer education plan does not guarantee that the utilities are comfortable with their AMI customer education budgets.
  • The responsibility of AMI customer education is widely diversified among utilities, with deployment teams edging out marketing departments over ownership of the program.

For more information about the report or to purchase a copy, contact info@smartenergy-ip.com.

About SmartEnergy IP™

SmartEnergy IPTM practice is a research and consulting organization within SmartMark Communications, LLC that is dedicated to helping utilities communicate the benefits of Smart Grid to customers. As utilities roll out Smart Grid initiatives – from smart meters to dynamic pricing programs—there are ways to ensure that customers are best prepared to make smart energy choices and positively support these rollouts. SmartMark Communications has over a decade of experience in the energy and utilities customer care domain, helping utilities and suppliers market effectively to customers. For more information, visit www.smartenergy-ip.com.

Contacts

SmartMark Communications, LLC
Lindsay Ambrose, 215-504-4272
LAmbrose@smartmarkusa.com

Release Summary

New Report Highlights Industry Desire to Increase Spending on Education Initiatives

Contacts

SmartMark Communications, LLC
Lindsay Ambrose, 215-504-4272
LAmbrose@smartmarkusa.com