NEW YORK--(BUSINESS WIRE)--Ensequence, a leader in transforming TV into a more interactive and engaging experience, has secured commitments for a $25,994,279 investment that will help accelerate its expansion into mobile and connected TV.
This funding round was led by Myrian Capital, a venture and capital management firm chaired by Mike Mathile and affiliated with the Mathile family.
Ensequence has also announced the addition of a new board member: Jim Stengel, former global marketing officer at Procter & Gamble, CEO of The Jim Stengel Company consulting firm and member of Myrian Capital's advisory board.
"This round will help Ensequence further lead the industry in enabling programmers, advertisers and service providers to transform television into a more engaging consumer viewing experience on all platforms and devices,” said Peter Low, president and CEO of Ensequence. “Myrian Capital is a trusted partner with a deep commitment to this space and connections that enable us to capitalize on rapid change in the television industry.”
“Mobile and connected TV adoption are creating new ways to engage TV audiences everywhere, and we see a significant opportunity for Ensequence to catapult growth by helping its customers transform the way viewers experience television”, said JP Nauseef, a managing director with Myrian Capital in Dayton, Ohio.
For over 10 years, Ensequence's technology platform has enabled the largest and most innovative TV programmers, advertisers and service providers to make shows and ads more engaging through branded interactive elements.
The company's customers include major programmers such as NBCUniversal, MTV Networks, Showtime Networks, Turner Broadcasting, HBO, and service providers including Comcast, Dish Network, Time Warner and Verizon. Also, advertisers use Ensequence’s platform to create interactive experiences for brands including Ford, Geico, Jeep, Neutrogena, Nike, Toyota and Visa.
Fast growth in smartphone, tablet and connected TV adoption is creating opportunity for the TV industry to enhance viewer engagement on the TV screen and on second screens. Widespread fragmentation, however, makes it challenging to develop, deploy and manage interactivity across different TV platforms and mobile devices. Ensequence eliminates this complexity and provides an easy way for programmers and advertisers to increase engagement on TV.
"The future of TV depends on enhanced engagement," said Jim Stengel. "Ensequence helps TV brands and marketers navigate a fast-moving environment and focus on delivering the most engaging brand experiences with the largest footprint possible."
Ensequence enables programmers, service providers and advertisers to increase programming ratings, advertising effectiveness and merchandise sales by making their shows and commercials more powerful and engaging with interactivity. The Ensequence iTV Manager® interactive platform solves the technical complexities associated with creating and deploying a high volume of uniquely branded interactive television experiences across cable, satellite, telco and connected devices. Ensequence’s customers include the largest and most innovative programmers and service providers in the media industry: NBCUniversal, MTV Networks, Showtime Networks, Turner Broadcasting, HBO, QVC, WE tv, MSG, Fuse, Comcast, Time Warner Cable, DISH Network and Verizon. In addition, Ensequence is deployed on multiple connected device platforms. To learn more, visit www.ensequence.com, follow Ensequence on Twitter and visit our YouTube channel.
About Myrian Capital
Myrian Capital is a private, growth capital investment firm affiliated with the Mathile Family with an investment focus in emerging technology businesses which have the potential to disrupt large markets or create new markets. Myrian’s approach combines patient capital and great management teams with a disciplined approach to business and human capital development. For more information, visit http://www.myriancapital.com.
About The Mathile Family
The Mathile family’s entrepreneurial roots began with the purchase of The Iams Company in 1980 from animal nutritionist, Paul Iams. By the mid- eighties, under the leadership of Clayton and MaryAnn Mathile, Iams became a world leader in pet nutrition and was purchased by Proctor and Gamble in 1999, for $2.3 billion. At that time, it was the largest acquisition in the history of P&G. The Foundation that bears the Mathile Family name was established in 1989 and has contributed more than $240 million to nonprofit organizations serving children and families in need.
Building on a legacy marked by a passion for philanthropy and a strong belief in innovation and professional management principles, the Mathile family continues to invest time and resources to grow businesses with the potential of making a significant contribution to the world. These emerging technology entities operate under the umbrella of Myrian Capital in Dayton, Ohio, founded by Mike Mathile.
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