CHICAGO--(BUSINESS WIRE)--Groupon (http://www.groupon.com) (NASDAQ: GRPN) announced today that the company sold its 1.5 millionth Groupon Now!™ deal (http://www.groupon.com/now). The milestone purchase was made at CiCi Nails in Chicago and was for a $30 manicure and spa pedicure (a $42 value).
“In just one year Groupon Now! has hit a milestone that took the original Groupon deal platform 15 months to accomplish,” said Dan Roarty, VP of Groupon Now! “We continue to attract new merchants looking for an effective way to bring in a steady stream of customers on the days and times they choose and are now live in 31 of 175 North American Groupon markets with more launching soon. Customers have demonstrated there is a real demand for this service and we remain enthusiastic about the potential for Groupon Now! to help merchants reach new customers and grow their businesses.”
Unlike traditional Groupon features, Groupon Now! deals are real-time, location-based offers designed for consumers to immediately redeem at the best places to eat, indulge, shop and have fun around town. Merchants have the flexibility to start and stop Groupon Now! deals through a personalized dashboard, giving them the power to manage the flow of customers coming into their businesses in real-time and analyze the ROI for future promotional efforts.
“Groupon Now! is a steady force in our marketing mix, providing a flexible way to help drive traffic into our salon during off-peak hours and ensuring we use all inventory and staff to their fullest potential,” said CiCi Nails owner Mike Kang. “The clientele that Groupon Now! delivers consistently become regular customers. It’s a must-use tool for us.”
Groupon Now! is part of Groupon’s extensive suite of merchant products and services designed to help small business owners acquire more customers and run their businesses more efficiently. Other components of the tool kit include the Groupon Merchant Center and the recently launched Groupon Scheduler and Groupon Rewards.
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Groupon, launched in November 2008 in Chicago, features a daily deal on the best stuff to do, eat, see and buy in 48 countries around the world. Groupon uses collective buying power to offer huge discounts and provide a win-win for business and consumers, delivering more than 1,000 daily deals globally. To subscribe for the best deals in your city, visit http://www.groupon.com. To learn how to become a featured business, visit http://www.grouponworks.com.
This announcement contains forward-looking statements that involve risks and uncertainties, and actual results could differ materially from those discussed. Factors that could cause or contribute to such differences include, but are not limited to, the factors included under the headings “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in the company’s Annual Report on Form 10-K for the year ended December 31, 2011, filed with the Securities and Exchange Commission, copies of which may be obtained by visiting the company’s Investor Relations web site at http://investor.groupon.com or the SEC’s web site at www.sec.gov. Groupon’s actual results could differ materially from those predicted or implied and reported results should not be considered as an indication of future performance. You should not rely upon forward-looking statements as predictions of future events. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee that the future results, levels of activity, performance or events and circumstances reflected in the forward-looking statements will be achieved or occur. Moreover, neither we nor any other person assumes responsibility for the accuracy and completeness of the forward-looking statements. We undertake no obligation to update publicly any forward-looking statements for any reason after the date of this press release to conform these statements to actual results or to changes in our expectations.