CINCINNATI--(BUSINESS WIRE)--Feminine, fun-loving Zooey Deschanel, whose signature blunt bangs and quirky vintage wardrobe have inspired style makeovers across the country, is joining Pantene’s growing list of A-list celebrity ambassadors. The Golden Globe and Grammy nominated performer will appear in the brand’s newest campaign supporting the Pantene Beautiful Lengths collection beginning in August 2012. Deschanel will appear in all elements of the brand’s holistic marketing campaign, including TV and print advertising, in-store displays, iMedia and public relations outreach.
“I am so excited to be a part of the Pantene family. Anyone who knows me knows that I am really into hair. I’m a real girly girl and love doing my hair and experimenting with different styles,” said Deschanel. “Being a ‘Pantene girl’ has been a dream of mine since I was a little kid. It is really amazing to be representing the Pantene Beautiful Lengths Collection, the products are fantastic and Pantene also supports the Pantene Beautiful Lengths program which is a wonderful cause. Pantene is helping to provide confidence and beautiful real-hair wigs to women who have lost their hair due to cancer treatment; you can’t put a price on that.”
Deschanel is well-known for her indie band She & Him and her roles in 500 Days of Summer and Elf. Recently, Deschanel stole all of our hearts with her hilariously loveable portrayal of Jess, the leading lady in FOX’s smash hit, New Girl. Deschanel’s talents don’t end there; she is also a co-creator and frequent contributor to the popular lifestyle blog Hello Giggles that provides funny, trendy, and inspirational content for thousands of readers every day.
“Zooey is such a great fit for Pantene,” commented Kevin Crociata, Marketing Director of North American Hair Care at Procter & Gamble. “Her captivating personality and distinctive beauty make it hard not to like and relate to her. She is a breath of fresh air for the brand as she perfectly fits the fun side of Pantene. Additionally, her signature long, healthy looking hair is right on target for the Pantene Beautiful Lengths Collection, a line designed to give breakage protection to help women achieve long, strong hair.”
The Pantene Beautiful Lengths collection includes Pro-V keratin protection formulas that help prevent breakage and split ends to help women grow their hair longer*. The collection offers a shampoo, conditioner, and 2-in-1 as well as two stylers and one treatment that provide additional options for smoothing, strengthening**, and frizz control. In addition, Pantene will donate over $1,000,000 to create wigs for women fighting cancer.
About Pantene Pro-V:
The Pantene Pro-V line includes customized collections to help provide all women with healthy beautiful hair: Customized Solutions, Nature Fusion, Relaxed & Natural, Classic and Expressions. Pantene Pro-V products are available at drug stores, food stores and mass merchandisers. Suggested retail prices for products range from $3.99 to $6.99 each.
About P&G Beauty & Grooming:
P&G Beauty & Grooming products help make beauty dreams real for women worldwide and help men look, feel and be their best everyday. With more than 100 brands available in nearly 130 countries, P&G’s beauty and grooming products delivered sales of nearly $28 billion in fiscal year 2007/08 , making it one of the world’s largest beauty and grooming companies. P&G Beauty & Grooming offers trusted brands with leading technology to meet the full complement of beauty and grooming needs, including Pantene®, Olay®, Head & Shoulders®, Max Factor®, Cover Girl®, DDF®, Frederic Fekkai®, WellaFlex®, Rejoice®, Sebastian Professional®, Herbal Essences®, Koleston®, Clairol Professional®, Nice ’N Easy®, Venus®, Gillette®, Sk-ii®, Wella Professionals®, Braun® and a leading prestige fragrance division that spans from point of market entry consumers to high end luxury with global brands such as Hugo Boss®, Lacoste®, and Christina Aguilera®. Please visit http://www.pg.com for the latest news and in-depth information about P&G (NYSE: PG) and its brand.
About Zooey Deschanel
Golden Globe and Grammy nominee Zooey Deschanel brings the classical leading lady back to the modern audience with her old fashioned charm. Lauded as “timeless”, “vintage” and “ethereal,” Deschanel recently starred in (500) Days of Summer and Yes Man. Zooey broke into film with her roles in Almost Famous and All the Real Girls for which she received an Independent Spirit Award nomination for Lead Actress. Indie film buffs often cite Zooey’s depth in films like The Good Girl and Eulogy, and kids of all ages fell in love with her memorable theatrical and vocal performances in the instant Christmas classic Elf. Now television audiences have come to know Zooey for her hilarious and touching portrayal as she stars as Jess in Fox’s new tentpole series, New Girl (for which she also serves as producer). She was nominated for a Golden Globe Award for the role. Zooey’s music has only added to her performance tapestry. Her latest album She & Him: Volume 2 debuted at #6 on the Billboard Top 200 and was one of the most critically acclaimed albums in 2010.
* vs. non-conditioning shampoo
** strengthen against damage
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