PASADENA, Calif.--(BUSINESS WIRE)--Punchcard, a mobile engagement and loyalty network, today announced it has signed an agreement with KDA Group Inc. to authorize the agency to sell, manage and promote Punchcard customer loyalty products. KDA is one of the largest local marketing agencies in the U.S. and the agreement catapults Punchcard to a new level, making Punchcard a leading mobile loyalty solution after just 7 months in business.
Punchcard is a mobile engagement and loyalty network and its Punchcard Mobile App gives consumers a simple way to get rewards from the businesses they frequent most. Additionally, earlier this month, Punchcard announced Punchcard for Business, the company’s innovative business-side marketing solution that gives local merchants valuable insights into the purchasing activities of their customers. Punchcard for Business will also enable merchants to push offers automatically and directly to consumers’ smart phones via the Punchcard App based on the consumer’s prior purchase behavior. As part of this agreement, KDA will become a major reseller and provide account management services for Punchcard, making Punchcard available to all KDA clients.
For local merchants, typically, 15% of the customer base generates 60% or more of profits. Loyal customers are the lifeblood to a local business, and Punchcard provides a way for those businesses to increase the revenue generated from these customers while shortening the consumer re-purchase cycle. Punchcard’s loyalty and mobile marketing solution works for businesses of all types, including specialty retailers, restaurants, grocery stores, coffee shop and others.
“We are thrilled to be working with KDA and this announcement marks an important new chapter for our business,” said Punchcard CEO Andy Steuer. “We have proven that Punchcard is invaluable to local businesses and with the help of KDA, we now have the ability to introduce our mobile loyalty and rewards solution to businesses nationwide through their extensive client base, and via an exclusive partnership with KDA’s publisher network that has access to millions of local businesses throughout the country.”
“We are energized by the opportunities that Punchcard will provide our clients to better market their services, create loyalty among their best customers and lift their profits,” said Antony Barran, President and Chief Marketing Officer of KDA Group Inc. “As an agency that drives millions of consumers to our clients’ businesses regularly, we see Punchcard opening up new opportunities for any local business to have an ongoing dialogue with their customers by allowing them to easily push relevant offers based on consumer purchase behavior and demographic data. Simply put, this is one of those media products that is truly democratic in its ability to drive value for advertisers of all sizes, and it exemplifies the innovative approach to media and marketing we seek for our clients.”
"Punchcard is an innovative mobile loyalty solution that is helping local businesses increase cash flow and profits on a measurable basis," said Matt Booth, Chief Strategy Officer at BIA Kelsey. "The solution is simple to setup and consumers can readily use it at businesses nationwide. These features make Punchcard very appealing for businesses to implement, an important differentiator in today's business climate."
For consumers, the process for achieving rewards is simple: Download the Punchcard app, called "Punchcard -- Official" in the App Store and Android Market, and after visiting a business, customers simply take a photo of the receipt at the point of purchase. This simple process allows consumers to earn "punches" at the places they love to shop. After completing a punchcard at any business, the Punchcard user is entitled to a reward -- in most cases, it's cash back, but it will also enable merchants to offer loyal users a free meal, free clothing, free haircut, or a gift card. The Punchcard app replaces the stacks of individual loyalty cards people have been expected to carry in their wallet and have available at the time of purchase.
Punchcard offers a mobile engagement and loyalty network designed to give merchants an effective way to retain customers while rewarding shoppers for making frequent purchases at their favorite retailers. The Punchcard app is a mobile platform that uses an electronic "punchcard" system that is easy-to-implement and simple to use for shoppers and merchants alike. Merchants get real-time data about their customers’ buying habits, as well as other demographic information that allows them to provide their loyal customers with targeted offers and rewards. Punchcard is run by Gigway, Inc., an Idealab company, headquartered in Pasadena and was founded by Andy Steuer in 2011. For more information, please visit www.punchcard.com, and connect with Punchcard on Twitter, Facebook and Google+.
Founded in 1964, KDA Group Inc. (www.kda.com) specializes in local marketing and offers a full suite of on- and offline marketing solutions to drive local leads for businesses of all sizes. From print and Internet Yellow Pages and local listing management to paid search, display advertising, mobile marketing and social media monitoring, KDA provides an integrated media mix customized to each client’s needs. The agency’s philosophy is to democratize media and offer a solution that gives every small to medium size business the same access, transparency and control that larger corporate clients enjoy. KDA employs 116 professionals in five offices serving more than 270 national clients including many of America’s most respected brands.