BOSTON--(BUSINESS WIRE)--OwnerIQ, the inventor of Ownership Targeted media and developer of one of the most advanced Real-Time media buying platforms in the industry, announced today that it has launched CoEx, an innovative platform on which retailers and suppliers can securely share audience data for the purposes of running targeting cooperative campaigns.
“OwnerIQ’s ownership targeting is powered by our unique partnerships with retailers and manufacturers. A number of these partners told us they were looking for a better way to leverage today’s advertising technology to improve the way retailers and suppliers work together online,” said OwnerIQ CEO Jay Habegger. “So we built a platform that enabled both groups to safely and easily share their web audience data to execute various cooperative marketing initiatives online. That was the genesis of CoEx.”
National retailer Crutchfield and Chicago-area retailer Abt Electronics were two of the first retailers to test the new system. Working with OwnerIQ, the two retailers and a select number of their key manufacturer partners put their online data on the CoEx platform. The retailers then ran co-branded display ads targeted to consumers that had visited each of these manufacturers' websites.
“CoEx gives us an entirely new way to drive consumers to our sites,” said Crutchfield Senior Manager of Internet Marketing Jay McCartney. “We know that more than half of the visitors to a manufacturer’s website intend to purchase a product within a month. Now we’re able to bring them to our site when they’re ready.”
“The ability to access our supplier’s web audiences would enable Abt to target and potentially influence our consumers early in their path to purchase,” said Abt Electronics eCommerce Marketing Director Steve Tazic. “For this reason, we were excited to try the CoEx platform, and are very pleased with the early results. Additionally, we are exploring giving our suppliers access to our web audiences. We see this as another huge opportunity for Abt.”
“For years, retailers have learned to leverage their owned media assets to run cooperative campaigns in offline channels and generate incremental revenue, such as in-store TV ads, signage, circulars, et cetera,” said Habegger, “CoEx brings that longstanding concept to the ad tech space, enabling these companies to monetize their greatest digital asset: their online data.”
Suppliers see this scenario as a huge opportunity for them, as well. “Obtaining the ability to target consumers that have browsed audio products on our key retailers’ sites will provide a way for us to drive sales of Kicker products in the online channel,” said Kevin Campbell, head of marketing for Kicker Audio.
This story appeared first in Internet Retailer.
OwnerIQ is the advertising network that invented the concept of Ownership Targeting. The company partners with top retailers, manufacturers and publishers to transform their website visits into unique Ownership Targeted media opportunities, and in turn creates digital ad revenue for these partners.
OwnerIQ’s Advertising Solutions enables advertisers and agencies to target an online display advertising message to consumers based on the product and brand they own and/or intend to buy. This is Ownership Targeting. In addition, their real-time cross exchange demand-side platform ("DSP") MostIQ™ reaches 90% of the web.
OwnerIQ’s Media Solutions offers a complete and total end-to-end solution that makes it possible for retailers and manufacturers to generate ad revenue from their website or commerce platform.
Founded in August 2006, OwnerIQ is based in Boston and is led by a proven management team of online media professionals. For more information, please visit www.owneriq.com.