The Promotion Optimization Institute Announces “Achieving Success with Collaborative Promotion Optimization Summit” April 18-19th in Chicago

Two day conference includes presentations from retail leaders including Gartner, Annie’s, The Dannon Company, Kimberly-Clark, PepsiCo, Harveys Supermarkets

POI Summit 2012

CHICAGO--()--The Promotion Optimization Institute (POI), the leading resource for trade marketing and merchandising executives, announced today their bi-annual summit for retail executives titled “Achieving Success with Collaborative Promotion Optimization Summit” from April 18 to April 19, 2012 at the InterContinental Chicago Magnificent Mile. During the summit, attendees will learn valuable strategies to drive profitable growth for their organizations through trade promotion marketing, trade promotion optimization and collaborative promotion optimization.

Today’s leading companies are beginning to understand the components of successful promotion collaboration. At the POI Summit, we bring these leaders together around the critical sales, marketing, and merchandising collaborative skills to create and optimize promotional plans, assortments, and pricing that drives brand/category/store sales and profits,” said Michael Kantor, CEO of the POI. “If you are charged with pricing, trade marketing, category management, merchandising, IT, demand planning, sales leadership, loyalty or promotions, this event is for you. You will network around the most current practices, research, proven strategies and actionable advice.”

The POI summit will kick off with Dale Hagemeyer, Managing Vice President of Gartner, delivering a keynote titled “How Collaborative Promotion Optimization Improves Profitability Retailer/Manufacturer Alignment around Local and Global Customers.” Dr. John L. Stanton, Professor of Food Marketing at Saint Joseph’s University will also deliver a keynote on “How Global Brands Get Local to Serve Knowledgeable Shoppers”. Jim Hertel, Managing Partner, Willard Bishop, will deliver a compelling keynote presentation on a “Flexible and Analytic Approach to Win-Win Situations with Key Partners & Customers”. His presentation will focus on whether by spending level or target segment, the importance of learning to track, and incorporate into planning measures that translate into actionable strategies for mutual growth.

In addition, the summit will include numerous educational sessions including “PepsiCo’s Journey Enabling Trade Promotion Optimization”; “Aligning Customer-Centric Social Media with Marketing Plans to Build Loyalty”; and “Analytical Planning: How Predictive Models Improve Account Planning and Collaboration.” The entire agenda is available at the POI web site.

During the two day conference and networking event attendees will learn how to:

  • Achieve greater promotional outcomes through improved collaborative capabilities
  • Implement mobile strategies to reach shoppers with targeted offers where they want to be reached
  • Utilize TPO and Predictive Analytics to drive trading partner results
  • Achieve effective pricing/promotion strategies refined through better use of data
  • Integrate mobile marketing into your promotional results and shopper loyalty
  • Discover to what extent a shared responsibility on retail execution improves mutual result
  • Build skills and results across teams with the Certified Collaborative Marketer™


Manufacturers and retailers should register for this event by visiting Achieving Success with Collaborative Promotion Optimization Summit.

About the Promotion Optimization Institute (POI)

POI brings together manufacturers, retailers, solution providers, analysts, academics and other industry leaders. Members of POI share cross-functional best practices in both structured and informal settings. Additionally, members benefit through our industry alliances, the Certified Collaborative Marketer (CCM) ™ program, industry leadership events, and the Promotional Collaboration Capability Matrix (PCCM). POI aims to instill a financial and metrics-based discipline not typically found with other trade groups. The goal of our innovative approach is collaborative promotion optimization. The focus is on the customer/shopper through sales, marketing, and merchandising strategies. POI is based in West Nyack, New York. To learn more about the POI including how to participate in research, how to register to attend events, and how to engage with leaders on the CCM, visit, or email

The Certified Collaborative Marketer (CCM) ™is a trademark belonging to the Promotion Optimization Institute. All other trademarks are the property of their registered owners.


Promotion Optimization Institute, LLC
Theresa Smith, 818-704-8481

Release Summary

The Promotion Optimization Institute (POI), the leading resource for trade marketing and merchandising executives, announced today their bi-annual summit for retail executives.


Promotion Optimization Institute, LLC
Theresa Smith, 818-704-8481