BOISE, Idaho--(BUSINESS WIRE)--Balihoo (www.balihoo.com), the premier provider of Local Marketing Automation (LMA) technology and services to national brands with local marketing needs, today announced that Brent Rasmussen, President of CareerBuilder North America, has joined Balihoo’s Board of Directors. Rasmussen is an accomplished business strategist and brings a decade of senior management experience driving innovation, expansion and ongoing revenue growth for CareerBuilder North America to his new role on Balihoo’s Board of Directors. He will work closely with Balihoo’s senior management team and other Board of Directors members to guide the rapidly growing provider of Local Marketing Automation technology and services to continued growth and expansion.
“It’s critical for any business to make a meaningful impact on the local level, and Balihoo is changing the way companies go to market and connect with consumers,” said Rasmussen. “It’s exciting to serve on the Board of a fast-growing company that is redefining local marketing for national brands.”
In his current role as President of CareerBuilder North America, Rasmussen heads the day-to-day operations of CareerBuilder.com, the U.S.’s largest online job site, and CareerBuilder Canada. He has served in key roles at CareerBuilder for a decade, helping the company secure and widen its category lead. In his previous positions as COO and Senior Vice President of Sales, he was charged with leading all sales, customer operations, and corporate marketing functions of the company. Under Rasmussen’s direction, CareerBuilder developed a suite of cutting-edge products, diversified its sales channels and broadened its distribution network, which had a direct effect on CareerBuilder becoming the industry leader in five short years.
“Balihoo is thrilled to have an accomplished business strategist like Brent Rasmussen join our Board of Directors,” said Pete Gombert, founder and CEO of Balihoo. “Under Brent’s leadership, CareerBuilder has become the industry leader in its category and the U.S.’s largest online job site, and we’re honored that he’ll be contributing those same skills to fuel Balihoo’s continued and future success.”
Balihoo is the premier provider of Local Marketing Automation (LMA) technology and services to national brands with local marketing needs. By automating local marketing, Balihoo gives national brands unprecedented control over local marketing execution and the ability to control the customer experience closer to the point of purchase. Additional information about Balihoo is available at www.balihoo.com.