SCOTTSDALE, Ariz.--(BUSINESS WIRE)--SpyFu’s Keyword Ranking report ushers in a “radical shift” in how SEOs can sell their services. This newest report, launched March 27, adds control never before available over SpyFu’s deep data. Customers hand-pick the keywords used in every detailed SEO domain report, building a value and opportunity picture around their most relevant terms.
Mike Roberts, SpyFu President and Founder, explains the challenge that drove the Keyword Ranking report:
“This truly is a customer-driven concept. They loved the Recon Files, but they still had to explain away keyword rankings that some clients just didn’t understand. We knew we could make that happen and add in a special twist.”
This shift keeps clients focused on the value of SEO by eliminating the distractions of irrelevant keywords or any ROI confusion that can derail a presentation.
The final results are packaged in a polished design complete with a client and agency logo. Additionally, these trigger a weekly rank update on those keywords in Google and Bing results.
SpyFu started as a PPC competitive intelligence powerhouse, and now contributes to SEO’s industry growth as well. RECON Files provide detailed month-end recaps that double as a sales tool for the agency or SEO manager. Other SEO reports exist - technical and focused on broken links and meta descriptions - but SpyFu helps search marketers use RECON Files land and retain clients.
Roberts explains further:
“Recon Files reports aim to help SEO professionals sell themselves (and more of their services) to their customers. It answers the questions: what are the biggest opportunities in this set of keywords? Where should I focus my attention first and foremost?”
Adding customer-control over keywords in the report lets them develop a story about the value they delivered, opportunities that lie ahead, and which actions should take priority. That changes the conversation from a performance summary to a strategic plan.
Helping the SEO lead the conversation comes from a very common pain. Many SEOs spend their time convincing others that SEO is worthwhile and measureable. Recon Files reports were designed to carry that weight, and this newest upgrade with the SEO Keyword Ranking Report shows SEO results from the best angles.
SEOs have been making leaps and bounds in content and results. With so much data to sift through, a simple view of the most relevant keywords lets them see (and show) only what they care most about.
SpyFu SEO RECON Keyword Ranking reports are available now at http://www.spyfu.com/recon. Customers create reports without downloading additional software.
Founded in 2006 among the emerging new media sector in Scottsdale, Arizona, SpyFu reveals keyword and advertising habits to help search engine marketers understand their competition – and take action.
The way that online advertisers use, buy, and update keywords tells a story that competing businesses can use to spark their success. SpyFu connects search marketers with these stories, revealing high-return, actionable SEO and PPC opportunities to drive traffic and business.