Zenya Unveils World’s First Categorical Search Marketing Keyword Repository

More than 600 million keywords categorized by searcher intent enable rapid campaign expansion

SES New York 2012

NEW YORK--()--Zenya (www.Zenya.com), which offers the world’s first categorical repository of search engine marketing keywords, today at Search Engine Strategies New York unveiled its database of more than 1.4 billion keywords, including 600 million categorized by searcher intent and more than 75 million audited by a team of subject matter experts.

“Zenya's keyword application addresses a persistent challenge for many search marketing professionals: quickly identifying all of the relevant keywords for any given advertising campaign,” said Matt Lawson, vice president of marketing for Marin Software. “Search technology as a whole has grown and evolved dramatically over the past decade; it’s great to see innovative new approaches to solving for keyword generation that extend beyond the scope of traditional publisher and analytics tools. Building out keyword portfolios by tapping into categories of searcher intent takes a radically different approach to helping marketers remain relevant while scaling rapidly.”

Digital marketers benefit from Zenya’s categorization technology, which considers the context of keywords to identify customer intent. Unlike common keyword generators that utilize static databases, Zenya’s dynamic data is refreshed daily from numerous licensed sources and only includes actual search queries. Zenya’s algorithm works in conjunction with a team of subject matter experts to improve the category structure and ensure relevancy of keywords.

Beta customers testing Zenya have responded favorably to the quality of the data, its intent-based categorical organization and the growing toolset available for refining datasets prior to purchase. Zenya filters refine keyword sets down to precise groups specifically chosen to accomplish any campaign’s goals. With more filters coming soon, customers can already slice keyword sets by specifying character count, eliminating invalid terms, excluding adult terms and terms banned by the search engines, incorporating negative terms, choosing whether or not to include brand names, and specifying certain categories. The Zenya brand name filter, for example, already boasts more than 170,000 unique brand terms that marketers can opt to include or exclude altogether within their specified keyword sets.

“We’ve spent three years building a sophisticated system of categorization that not only maps searcher intent of more than 600 million categorized keywords; it enables marketers and agencies to tap into these keyword categories to quickly build out campaigns like never before,” said Stephen Scarr, CEO of Zenya. “Test programs have delivered, with even the smartest search marketers discovering new highly productive keywords.”

Zenya also analyzes some of the search marketing industry’s largest keyword portfolios to uncover unique metrics that accelerate campaign growth. Categorical keyword-to-impression (KTI) ratios, for example, help marketers identify product categories with high growth potential. If a “shirts” subcategory represents only one percent of a retailer’s “clothing” keywords but that subcategory generates three percent of all “clothing” impressions, the retailer can significantly grow impressions by adding quality keywords to that “shirts” subcategory. This same strategic planning also works for marketers optimizing to clicks or conversions, not just impressions.

“We look at big data in marketing through a unique lens, and it helps us identify trends and build new and different metrics that map out the fastest path for our clients to drive more search traffic,” added Scarr.

Visit Zenya at Search Engine Strategies New York in booth number 214.

About Zenya

Helping digital marketers scale without sacrificing relevance, Zenya looks beyond what works in today’s marketplace to rapidly identify untapped growth opportunities with intelligent keyword sourcing. Zenya delivers robust, actionable keyword sets in any vertical through a simple, easy to navigate Web-based user interface that accesses the world’s largest repository of keywords audited by subject matter experts. Zenya’s constantly improving proprietary algorithm makes sense of data, enabling agencies and marketers to outsmart and not outbid competitors. Zenya, an Info.com business, is based in Chicago. To learn more, visit www.Zenya.com.

Contacts

PReturn Inc.
Addie Reed, 312.432.9406
areed@preturn.com

Release Summary

Zenya unveiled its database of 1.4 billion search engine marketing keywords at Search Engine Strategies NY, including 600 million categorized by searcher intent to provide categorical advantage.

Contacts

PReturn Inc.
Addie Reed, 312.432.9406
areed@preturn.com