LANGHORNE, Pa.--(BUSINESS WIRE)--You’re trying to get pregnant, you’re trying to track your menstrual cycle, or you want to know when you’re most fertile. Predicting when you ovulate to increase your chances of getting pregnant can be stressful. You’re why Insight Pharmaceuticals announced today the e.p.t® Ovulation Calculator, a partner in your journey to parenthood. This free mobile app for the iPhone is designed to help users who are trying to get pregnant know when they are most fertile, or simply keep track of their menstrual cycle. The app provides an easy-to-use interface that allows users to take the stress out of organization and planning. In addition to calculating ovulation, the app comes with 35 helpful fertility tips and is equipped to provide email or calendar reminders on the day before expected ovulation. You can even request to send an additional email to your partner, such as your spouse.
“As the first FDA-approved home pregnancy test available to consumers, e.p.t® has held an important role in the lives of many women by providing accurate results for 35 years,” says Lauren Schulz, e.p.t® Brand Manager at Insight Pharmaceuticals. “Recognizing that today women are increasingly on-the-go and online, we wanted to provide a way where women can easily track their cycles and know the most optimal times to try to conceive—right at their fingertips.”
No other brand is more accurate than an e.p.t® pregnancy test, as e.p.t® tests are over 99 percent accurate in detecting typical hormone pregnancy levels1 from the day of expected period, and uses the same science as doctors’ tests. Available in analog (+/-) and digital (pregnant/not pregnant) models, e.p.t® tests provide easy-to-read results up to five days before a missed period, are easy to use, and provide fast results in only two minutes. e.p.t® products can be found at Walmart, Target, Walgreens, CVS, Rite Aid, and most major food and drug stores.
“We are dedicated to supporting women through their journey to parenthood—from the moment they decide to start trying to becoming pregnant,” says Schulz.
Download the e.p.t® Ovulation Calculator app in the Apple iTunes app store by searching under “Ovulation Calculator” or “e.p.t® Ovulation Calculator.” The app is available as a free download for the iPhone, iPad, and iPod Touch, and supports Apple iOS 5. For more information, visit e.p.t’s website at http://www.ErrorProofTest.com or contact Jackie Zima-Evans at (610) 228-2138, (215) 534-2973 (mobile), or write to Jackie@GregoryFCA.com.
e.p.t® is a leader in the home pregnancy test category and has been proven to be over 99 percent accurate from the day of expected period in laboratory tests at detecting typical hCG hormone levels (which vary by person). For more information, visit the e.p.t® website at http://www.ErrorProofTest.com. You can also follow e.p.t® on Facebook and Twitter.
ABOUT INSIGHT PHARMACEUTICALS
Insight Pharmaceuticals is a consumer products company whose strategy is to generate growth by acquiring OTC and personal care brands with solid consumer equity that can be further developed through their merchandising and marketing expertise. With a strong dedication to women’s health, the company strengthens its portfolio of brands by employing a variety of strategies, all with an in-depth understanding of the heritage of the brand and the needs of the consumer. Additional information about Insight Pharmaceuticals can be found at www.InsightPharma.com.
Apple Store to Download App: http://bit.ly/zGa3mB
Hi-Res Images: http://www.flickr.com/photos/errorprooftest
1 Hormone levels vary from person to person.