Incapsula Reveals: 31% of Website Traffic Can Harm Your Business

Incapsula uncovers what Google Analytics doesn’t show: 51% of your website traffic is invisible to you, including harmful hackers, spambots, scrapers and competitors

Graph of Who is Stalking Your Website findings from Incapsula

Graph of Who is Stalking Your Website findings from Incapsula

REDWOOD SHORES, Calif.--()--Incapsula, a cloud-based website security and performance service, today announced startling findings that more than half a website’s traffic is non-human including hackers, spambots, scrapers and spies of sorts collecting proprietary business information and customer data from unsuspecting websites.

“Website owners who think they know who is visiting their sites should think again. Anyone who relies on Google analytics to view site traffic is simply blind to a significant amount of business-damaging visitors and bots that hack your site, steal your customer’s data including credit card information, share your proprietary business knowledge, and more.” says Marc, Gaffan Co-Founder, Incapsula. He continued, “As website owners work hard to attract good human traffic, it’s just as important to see and block these bad guys. We revealed these findings that we see on a daily basis to demonstrate the real risks that website owners are typically unaware of, but exposed to on a daily basis.”

So, who’s stalking your website?

Among the harmful visitors:

Hacking Tools – 5% of any site’s traffic - causing data (including credit card) theft, malware infection, site hijacking and other site crashes

Scrapers – 5% of any site’s traffic – stealing email addresses for spam email lists, reverse engineering of pricing and business models, and more. Most commonly targeting travel, classifieds, news sites and forums

Comment Spammers – 2% of any site’s traffic – posting irrelevant content that annoys site visitors, inserting links to malware that cause the site to be blacklisted, bogs down and slows website, and more.

Spies of sorts – 19% of any site’s traffic – stealing of marketing intelligence and compromising competitive advantage. Keyword and SEO analyzers assess site information and inform competitors of proprietary information

Incapsula collected the data in these findings from an anonymous sample of 1,000 Incapsula customers with an average of 50,000 to 10,000 monthly visitors.

More information and graphic displays of these findings including the most common website threats, the damage they cause, their modus operandi and their typical targets are on the Incapsula blog at www.Incapsula.com/the-incapsula-blog

About Incapsula:

Incapsula is a cloud-based website security and performance service. With a simple DNS switch, Incapsula protects & accelerates any size website without changing the site or installing any hardware/software. With 500 or 5 Million visitors, Incapsula ensures peace of mind for website owners that their websites are safe from attacks, that their customers’ information is safe while their web pages are delivered at the highest possible speed. Incapsula was spun out of and is financially backed by Imperva [NYSE: IMPV], a leading provider of data security solutions. Website: www.incapsula.com

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50204078&lang=en

Contacts

for Incapsula
Woody Mosqueda, 408-738-9150 ext. 18
woody@lmgpr.com

Release Summary

Incapsula Reveals: 31% of Website Traffic Can Harm Your Business. 51% of your website traffic is invisible to you, including harmful hackers, spambots, scrapers and competitors

Contacts

for Incapsula
Woody Mosqueda, 408-738-9150 ext. 18
woody@lmgpr.com