NEW YORK & MUMBAI, India--(BUSINESS WIRE)--Mauj Mobile today announced a key exclusive partnership with Digital Chocolate, a global leader in mobile and cross platform social games, for distribution of its games in India. This strategic move will help Mauj bring over 100 hugely popular and award-winning games published by Digital Chocolate to the Indian market. Popular games like Tower Bloxx, Zombie Lane, Army Attack, and Millionaire City will be made available for download in India and will be distributed through mobile operators as premium content to mobile users. It will also make these games available to customers on its app store Mobango, which has a major presence in India, the United States, the United Kingdom and South Asia.
“We are excited to be working with Mauj Mobile and Mobango,” said Trip Hawkins, Founder and CEO of Digital Chocolate. “As a pioneer of providing Mobile Internet Services in India, Mauj Mobile is an ideal partner to complement our strong global distribution capabilities.”
Mr.Trip Hawkins is the founder and CEO of Digital Chocolate. Trip played a key role in defining the personal computer as one of the first Apple employees from 1978-1982. He founded Electronic Arts in 1982 and built the company into the industry leader, serving as its first CEO and Chairman of the Board from 1982-1994.
Mauj Mobile distributes premium mobile content such as videos, applications and games to mobile users through mobile operators. Mauj Mobile also owns Mobango apps store, which has more than 7 million registered users, and over 1.5 million pieces of content fully optimized for over 2,000 phones.
The mobile gaming market in India is estimated to be worth over US$ 100m (Rs.500 crores) and is growing rapidly. India is also a very important market globally for app downloads and already boasts over 3 million apps downloads a day. Making available top gaming content will further accelerate this overall growth of the Indian market.
Badri Sanjeevi, CEO at Mauj Mobile, said, “In the Indian VAS space, mobile gaming and application downloads is the fastest growing segment. We are very excited about partnering with Digital Chocolate as Mauj Mobile sees this as a huge opportunity to help premium publishers such as Digital Chocolate monetize their premium games in India, while providing great value to mobile consumers. ”
Mauj Mobile is part of the People Group, which owns large digital properties including Shaadi.com and Makaan.com. Mauj Mobile is a pioneer of mobile internet services in India. Mobango, which is the apps store owned and promoted by Mauj Mobile, is one of the world’s largest independent mobile applications stores and has over 7 million registered users. A survey by leading magazine “The Economist” placed Mobango within Top 10 application stores in the world. Mobango pioneered the PPD (Pay Per Download) business model, where developers can promote their applications in the store to generate thousands of downloads. For more information visit www.mauj.com; www.mobango.com
About Digital Chocolate
Digital Chocolate has rapidly emerged as a leader in cross-platform social games. Focused on bringing high quality social games with virtual goods across growing platforms using its proprietary technology platform, the company has made over 100 different award-winning games and works with 200 leading web and mobile channel partners in 80 countries. Digital Chocolate has operations in San Mateo, Seattle, Helsinki, Barcelona, St. Petersburg, Bangalore, and Mexicali. For more information, visit: www.digitalchocolate.com