On-Line Voting for Winners of Panasonic’s AG-AF100 ‘Shoot It. Share It’ Video Contest Begins Today

         From 18 Semi-finalists, Public Will Chose First-Place Winners in Six Competition Categories

2012 NAB Show

SECAUCUS, NJ--()--Beginning today and running through Wednesday, April 4, online voting to choose the top prize winners of Panasonic’s “Shoot It. Share It” video contest is open to the public at www.ShootItShareIt.com. All contest submissions were shot with a Panasonic AG-AF100 Large Imager HD Cinema Camcorder.

The grand prize winner will receive a Panasonic 42” TH-42BT300U Pro Plasma reference Monitor and Vocas Micro Four Thirds to Prime Lens adapter, prizes valued at more than $5,000.

For the past month, aspiring filmmakers have uploaded their AF100 short projects to contend for the grand prize as well as the top prize (a Vocas Matte Box and Rail system) in the six competition categories (short film, documentary, commercial, music video, nature and wildlife, and student film).

A panel of judges composed of Panasonic’s Pro Video personnel have selected the top three semi-finalists in each category on the basis of filmmaking /shot design, creativity/inventiveness and the ability to convey a unique vision. The semi-finalist projects are now posted online and the public can flex their film critic skills by logging in and voting at ShootItShareIt.com for the first-place winner in each category. A panel of judges will select the grand prize winner.

All the winners will be announced during the NAB 2012 show in Las Vegas, NV (April 16-19), as well as on the contest web site.

To learn more about the “Shoot It. Share It” video contest, visit www.ShootItShareIt.com.

About the Panasonic AG-AF100

The AF100 incorporates a large 4/3-inch, 16:9 MOS imager (with an imaging area just slightly smaller than 35mm cinema film) that minimizes skew with fast imager scanning, and incorporates an optical low pass filter for elimination of aliasing and moiré. The camcorder records 1080 at 60i, 50i, 30P, 25P (Native) and 24P (Native), and 720 at 60p, 50p, 30p, 25p and 24p native in AVCHD’s highest-quality PH mode (maximum 24Mbps). The AF100 also records in AVCCAM’s HA (17Mbps) and HE (6Mbps) modes, 1080i only. Ready for global production standards, the camcorder is 60Hz and 50Hz switchable. Equipped with an interchangeable micro 4/3-inch lens mount, the AF100 can utilize an array of low-cost, widely-available still camera lenses as well as film-style lenses with fixed focal lengths and primes. Variable frame rates (VFR) are available in 1080p, selectable in 20 steps from 12p to 60p at 60Hz and 20 steps from 12p to 50p at 50Hz. The camcorder has a built-in stereo microphone and features two mic/lines, switchable XLR inputs with +48V Phantom Power capability. For more information, visit www.panasonic.com/broadcast.

Panasonic Solutions for Business

Through its broad range of integrated business technology solutions, Panasonic empowers professionals to do their best work. Customers in government, healthcare, production, education and a wide variety of commercial enterprises, large and small, depend on integrated solutions from Panasonic to reach their full potential, achieve competitive advantage and improve outcomes. The complete suite of Panasonic solutions addresses unified business communications, mobile computing, security and surveillance systems, retail information systems, office productivity solutions, high definition visual conferencing, projectors, professional displays and HD and 3D video production. As a result of its commitment to R&D, manufacturing and quality control, Panasonic engineers reliable and long-lasting solutions as a partner for continuous improvement. Panasonic solutions for business are delivered by Panasonic System Communications Company of North America, Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE:PC).

All brand and company/product names are trademarks or registered trademarks of the respective companies. All specifications are subject to change without notice. Information on Panasonic solutions for business can be obtained by calling 877-803-8492 or at www.panasonic.com.

About Panasonic Corporation of North America

Based in Secaucus, NJ, Panasonic Corporation of North America provides a broad line of digital and other electronics products and services for consumer, business and industrial use. The company is the principal North American subsidiary of Osaka, Japan-based Panasonic Corporation (NYSE:PC), and the hub of Panasonic’s U.S. branding, marketing, sales, service and R&D operations. Panasonic was the only Consumer Electronics company to be listed in the top ten brands on the Interbrand Best Global Green Brands 2011 ranking (http://www.interbrand.com/en/best-global-brands/Best-Global-Green-Brands/2011-Report/BestGlobalGreenBrandsTable-2011.aspx). As part of its continuing efforts to reduce its carbon footprint, Panasonic Corporation of North America will relocate its operations to a new eco-efficient office tower adjacent to a mass transit hub in Newark, NJ in 2013. Information about Panasonic Eco Ideas initiatives is available at http://panasonic.net/eco/ecoideas/. Information about Panasonic and its products is available at www.panasonic.com. Additional company information for journalists is also available at www.panasonic.com/pressroom.

Contacts

For Panasonic Corporation of North America
Pat Lamb, 518-692-8150
pat.lamb@cohnwolfe.com
PSC.PR@cohnwolfe.com

Release Summary

Online voting to choose the top prize winners of Panasonic's “Shoot It. Share It” video contest is open to the public at www.ShootItShareIt.com.

Contacts

For Panasonic Corporation of North America
Pat Lamb, 518-692-8150
pat.lamb@cohnwolfe.com
PSC.PR@cohnwolfe.com