NEW YORK--(BUSINESS WIRE)--Media6Degrees (m6d), the leader in data-driven prospect targeting for brand marketers, is proud to announce the appointments of Elizabeth Hellman as Chief Marketing Officer and Rob Macdonald as Vice President of Business Development. These two additions round out the executive team as m6d continues to expand beyond its pioneering work with Social Targeting™ and forges a new path in audience buying for brands.
“We are really fortunate to bring on board two uniquely skilled industry leaders whose depth of digital experience opens new doors for us in terms of communications and strategic relationships,” said CEO Tom Phillips. “Elizabeth and Rob are great assets, and further evidence of our ability to attract top level talent.”
Previously, Hellman served as Vice President of Corporate Marketing for Alloy Media + Marketing, where she developed and implemented brand marketing initiatives across Alloy's extensive range of platforms, from digital to OOH to print. As Chief Marketing Officer, Hellman is responsible for m6d’s brand equity, its visibility in the marketplace, and its sales support strategies, including PR, events and collateral.
Macdonald held senior roles at Google and most recently at Scribd where, as Senior Vice President of Business Development, he led corporate strategy and brand relationships. In his new position, he is responsible for developing strategic partnerships that extend m6d’s powerful and innovative engine for marketers to new platforms and new solutions.
Hellman and Macdonald join a company that has been a trailblazer in the effective use of big data. “Retargeting -- effective in its own right -- can only do so much,” said Hellman. “We offer a full funnel approach that helps consumers and marketers navigate the digital sphere.”
As big data continues to play an essential role in marketing, m6d provides the tools that allow brands to effectively target potential customers on the web and on mobile devices. m6d has taken on the challenge of ever-increasing volumes of information available to brands by developing a machine-driven approach that looks beyond obvious and coarsely defined prospects to an audience that is simultaneously broader and more specifically chosen for brand affinity. Hellman and Macdonald bring exceptional experience to the company to further establish its dynamic leadership in this burgeoning marketing medium.
About Media6Degrees (m6d)
m6d is a cutting-edge marketing technology company that drives new customer growth for brands. The company develops and provides digital ad solutions across display, video and mobile, delivering to brand marketers their best new customer prospects. m6d works with more than 300 brands, including more than half of the Ad Age 100, and boasts an 80% retention rate. For further information, please visit our corporate website at www.m6d.com.