NBA Player Has a New MISSION

Seven-Time NBA All-Star Dwight Howard Joins MISSION Athletecare™

Today, MISSION Athletecare announced that Seven-Time NBA All Star, Dwight Howard, has joined the company as its newest elite athlete partner. (Photo: Business Wire)

NEW YORK--()--Today, MISSION Athletecare™ announced that Seven-Time NBA All Star, Dwight Howard, has joined the company as its newest elite athlete partner.

"Everyone knows I'm all performance, all the time," said Dwight Howard. "When I learned about MISSION, their specific focus on solving problems unique to athletes, and the opportunity to be part of that process, I knew it was a perfect fit."

Howard, often referred to as "Superman,” has been a dominant force in the NBA for nearly a decade, and today joins fellow NBA stars, Dwyane Wade, Steve Nash and Brandon Jennings, headlining MISSION’s grip enhancing products.

Recently named the "Official Athletecare Partner" of the NBA and the "Official Traction Partner" of the NBATA, in September, MISSION unveiled two ground breaking basketball innovations, Court Grip™ and Power Grip™, which quickly garnered a cult-like following with more than 100,000 players using the products. Initially launched exclusively at Foot Locker, Court Grip and Power Grip will soon be available at sporting goods retailers throughout the country.

"We're very excited to have Dwight on our team,” said Josh Shaw, Founder and President of MISSION. “We've already been working together on a revolutionary innovation in the cooling category which we expect to launch this summer. Stay tuned!”

MISSION's innovative athletecare™ products include muscle care, foot care, grip enhancements, anti-chafe, sun care and more, and are sold at leading sporting goods and athletic footwear retailers across the country, including Dick's Sporting Goods, The Sports Authority, Foot Locker, Hibbett Sports and Sport Chalet. True to its mission, the company’s athletecare™ innovations are professionally field-tested and used by the world’s greatest athletes, including Serena Williams, Mia Hamm, Georges St-Pierre and Sergio Garcia.


MISSION is the first and only line of Athlete-Engineered™ products designed to improve performance and safety in competition. Led by a premier group of world-class athletes, including Serena Williams, Dwyane, Wade, David Wright, Georges St-Pierre and Mia Hamm, among others, the company is pioneering an entirely new category in the sports industry dubbed athletecare™.

MISSION and its elite athlete partners know that athletes have a unique set of needs – before, during and after their training and competition. To meet those dynamic needs, the MISSION lab team is spearheaded by world-renowned doctors, scientists and athletes who collaboratively engineer the MISSION products to meet the highest demands of performance. From a sunscreen that is clinically proven to not sting your eyes to a proprietary anti-friction cream that lasts up to five times longer than the competition, MISSION is focused on true product innovations that are unmatched in the marketplace – and give athletes the advantage they need.

Today, MISSION has over 25 high-performance product innovations in its portfolio and is sold in nearly 20,000 stores across the U.S. including Dick’s Sporting Goods, Foot Locker, The Sports Authority, Hibbett Sports, Sport Chalet, CVS/pharmacy and on

The company also has a dual MISSION. While delivering world-class product innovations, MISSION also makes an impact off the field of play through its “Athletes On a Mission” program, which recognizes, rewards and inspires youth athletes that give back to their communities. MISSION is setting a new standard in “high-performance” on all levels.

Visit MISSION online at, and

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Wendy Kula, 646-695-0863

Release Summary

Today, MISSION Athletecare™ announced that Seven-Time NBA All Star, Dwight Howard, has joined the company as its newest elite athlete partner.


Wendy Kula, 646-695-0863