NEW YORK--(BUSINESS WIRE)--MediaMath, the leading digital media-buying platform and services company, today announced MediaMath Open, a partner certification program that offers MediaMath customers the ability to access more than 100 best-of-breed services and partners for media sources, data, ad serving, video, mobile, verification, brand measurement and more – without adding complexity.
With the launch of Open, MediaMath customers are able to incorporate the constant innovation in the digital ad technology landscape into their marketing without having to manage multiple vendor relationships.
“If there’s a vendor you’d like to use to improve your marketing, chances are they’re already integrated with MediaMath,” said MediaMath CEO Joe Zawadzki. “We know we can’t build it all, so we’ve partnered with the best in class to optimize every aspect of digital advertising and make the process simple and powerful. MediaMath Open offers an easy solution to the ever increasing complexity of the ecosystem represented by the infamous Terry Kawaja chart.”
MediaMath Open offers advertisers the broadest reach and the highest quality inventory for display, mobile, video, and social. It also offers the highest volume of display ads, via real time bidding, delivering the most efficient and effective results for advertisers.
In addition to premium inventory, MediaMath Open gives advertisers access to the best data and audience targeting algorithms.
“MediaMath's singular focus on driving advertiser results makes them a great partner to work with,” said Kirk McDonald, president of PubMatic. “They engage deeply and you know where they stand -- make it work and everyone is happy.”
“We are excited to partner with MediaMath to offer its customers access to our data-centric audience targeting,” said Omar Tawakol, CEO of BlueKai. “Our platform for data management and analytics combined with MediaMath’s optimization offers marketers the ability to reach any audience any time anywhere.”
MediaMath Open also lets advertisers easily and quickly integrate with numerous privacy services, thus ensuring consumer safety.
“By partnering with MediaMath, we can help the remaining digital advertisers who are not yet compliant with the Digital Advertising Alliance’s Self-Regulatory Program literally get with the program,” said Evidon CEO Scott Meyer. “As the program grows and consumers expect the transparency it enables, partnerships like this one will be vital to continuing its success.”
Among the more than 100 MediaMath Open partners are AdMeld, BlueKai, KN Dimestore, Yahoo! Right Media, Rubicon Project, DoubleVerify, Evidon, BrightRoll, PubMatic, and BrightTag. The full list is available at http://www.mediamath.com/partners/
This story was first covered by AdAge here.
Headquartered in New York, MediaMath was founded in 2007 and has become an industry leader. The company serves billions of highly targeted ads per month on behalf of dozens of top-tier agencies, including all of the major agency holding companies. Major brands include American Express, General Mills, Prudential and Kayak. Revenue has grown 300 percent every year since inception.
The MediaMath buying platform, TerminalOne, provides advertising agencies and brands with the technology and back office services to trade effectively across all leading digital advertising channels. It includes a common interface and workflow, a data management layer that integrates marketer and third-party data, sophisticated algorithms and bid optimization, and deep relationships with over a dozen major sources of quality supply, including Yahoo! RightMedia, Google’s DoubleClick Advertising Exchange, Microsoft, and others.
In head-to-head tests conducted by MediaMath, the company won 19 out of 20 comparisons. See http://www.mediamath.com/head2head/ for details. MediaMath is a global company with additional offices in London, Boston, Chicago, Los Angeles and San Francisco. For more information visit http://www.mediamath.com/.