NEW YORK--(BUSINESS WIRE)--PubMatic (http://www.PubMatic.com), a media technology company that enables premium publishers to realize the full potential of their digital assets, today announced PubDirect. PubDirect is a new management suite of tools and services powered by PubMatic’s optimization engine that accelerates the publisher’s ability to monetize their guaranteed and non-guaranteed inventory in a private marketplace that covers all demand channels.
“Top publishers struggle to directly offer comprehensive premium and reach solutions to advertisers,” said Rajeev Goel, Co-founder and CEO of PubMatic. “With PubDirect, we are introducing a unified optimization engine and insights for publishers to package in the best way to ensure that they meet the needs of their advertisers and don’t miss new revenue opportunities.”
The PubDirect suite of management tools offers premium publishers what they need to navigate the increasingly complex digital marketplace.
- Unified Optimization Engine allows publishers to monetize guaranteed and non-guaranteed inventory against multiple demand sources with a unified strategy to maximize publisher revenue at the impression level.
- Audience Direct gives publishers the ability to respond to the growing demand for audience buys by helping them to create and manage the variable value of their audience in real time. By combining first-party and third-party data sources, publishers can sell audience- targeted campaigns on a guaranteed basis using their existing ad server relationships.
- Deal Management enables pricing and brand controls and enhanced floor and deal modeling to help publishers do more than examine campaign performance. PubDirect tools and services facilitate action.
- Unified Insights enable publishers to understand their inventory and revenue across guaranteed and non-guaranteed sales channels and delivery platforms. In addition, publishers can identify and package new revenue opportunities and easily access PubDirect via their iPad. This first-ever iPad application allows publishers to conveniently view performance at anytime and from anywhere.
PubMatic’s publisher clients contributed to shaping PubDirect capabilities. Many of them are actively using it as their private marketplace solution, citing the powerful brand control features, transparency and flexibility as the primary drivers of their decision.
“At Martha Stewart Living Omnimedia, strategic management of all our advertising sources across our entire network of properties is key,” said MSLO’s Joe Lagani, Chief Revenue Officer. “Working with PubMatic and the PubDirect management suite, we better protect our brand and continue to provide a premium experience to our advertisers and audiences.”
PubMatic has the largest dedicated engineering team solely focused on developing innovative solutions for publishers. The company is committed to creating products that make it easy for publishers to sell across platforms to a variety of audiences.
“We are committed to the promise of our brand,” said Kirk McDonald, President of PubMatic. “As the media industry and ad technology converge, PubMatic is devoted to providing the only independent platform with a unified control suite to allow publishers to leverage their brand and extend their audience scale.”
PubMatic (http://www.PubMatic.com) gives premium publishers a real-time media selling platform for managing revenue and brand strategy. PubMatic’s platform combines real-time bidding (RTB), the most comprehensive brand protection tools, unified optimization and audience insights as well as hands-on support to serve the world’s leading publishers. PubMatic is privately held, backed by funding from Draper Fisher Jurvetson, Nexus Venture Partners, and Helion Ventures, and has seven offices around the world in the U.S., Europe and Asia.