NEW YORK--(BUSINESS WIRE)--It may have a goofy name, but start-up website HellaWella (www.hellawella.com) is serious about promoting healthy living. At least in terms of its mission. In delivery, “serious” might be a slight overstatement, as the free website and weekly newsletter is taking a fun, youthfully energetic approach to helping consumers discover the latest in health and wellness — and to do so on the cheap.
In categories like “Vitals,” “Sweat,” “Eats,” “Green,” and “House,” the site offers everything from thoroughly researched reporting on the latest health issues to celebrity interviews, expert health tips and product recommendations. Add to this some cheeky, colorful infographics and regular roundups of alternative fitness trends like mud runs and trampolining, and you’ll quickly see that this isn’t your father’s health site.
“We wanted to take the stuffiness and the holier-than-thou out of the healthy lifestyle culture and really have some fun with it,” said Darren Ursino, Creative Director at HellaWella. “A lot of people perceive healthy living as a luxury, or something they would do if only they had the time or the money. We’re showing them how to bring healthy living to their everyday lives.”
HellaWella is marking its official debut with a campaign called “Live it HellaWella,” in which the brand is encouraging friends and followers to share how they “Live it HellaWella” by submitting unique and quirky demonstrations of their healthy living activities.
The “Live it HellaWella” campaign is a reinforcement of the HellaWella philosophy, which focuses on taking control of and championing the best in everyday life, including your health, your body, your plate, and your environment. Beginning February 2, participants can submit examples of how they “Live it HellaWella” to the HellaWella Facebook page. The most creative and original entries will receive prizes and will be featured on the HellaWella Facebook page.
Launched in 2011, HellaWella (http://www.hellawella.com) is a lifestyle website and weekly newsletter for everyday healthy living. Through five categories — Vitals, Eats, Sweat, House, and Green — HellaWella breaks down the latest health news and research with a provocative voice that spares the B.S. and embraces the realistic, the attainable and the fun. For more information, please visit www.hellawella.com.