SEATTLE--(BUSINESS WIRE)--PrecisionDemand, a TV ad targeting and measuring company, announced today that is has named Jon Mandel its CEO. Mandel, with more than three decades of leadership and innovation experience in all media ranging from outdoor through online, has served on PrecisionDemand’s board of directors since August 2011. PrecisionDemand’s former CEO, Tyson Roberts, assumes the role of Chief Revenue Officer.
Mandel serves as chairman of the board of directors for Proximic, an online data company that provides information for page contextualization, audience targeting and brand protection for advertisers. He also serves in various board roles for companies including Loop Analytics, Akoo International, eXelate, and Indoor Direct. Previously, he served on the board of directors of Citadel Broadcasting. Mandel’s leadership experience also includes two years as CEO of NielsenConnect, a division of Nielsen Co. formed to create new products and services built around Nielsen data and information.
Before joining Nielsen, Mandel was the Chairman and CEO of Mediacom for more than a decade, where he played an instrumental role in launching many now commonly used forms of advertising including online display advertising. He began his media career at Grey Advertising, where he spent 22 years fulfilling several duties, including Director of National Broadcast.
PrecisionDemand brings the predictable, accountable online ad-buying model to TV, using a combination of efficient and automated tracking and highly precise audience targeting to pinpoint, predict and deliver return on investment. The company helps advertisers find their audience through rich Buyometric portraits derived from more than 400 demographic, behavioral and psychographic attributes from both advertisers’ customers and their TV viewing behaviors.
“PrecisionDemand is looking at advertising differently, and I’m excited to help advertisers see that efficient, accountable ad buying isn’t limited to digital,” said Mandel. “The team here is composed of some of the most scary-smart, visionary thinkers I’ve ever met. I’m excited to help them be the leaders in finally delivering businesses the ability to use advertising as a predictable, repeatable, actionable and accountable business lever whether they are looking for higher topline or better margins.”
The story first appeared in Advertising Age: http://adage.com/article/mediaworks/mandel-resurfaces-modernize-ads-ceo-precisiondemand/232140/
PrecisionDemand, formerly Lucid Commerce, is an early stage company and television media agency based in Seattle and New York. PrecisionDemand applies sophisticated analytic techniques to cost-efficiently target more impressions on advertisers’ best prospects. Using their cutting-edge technology platform, PrecisionDemand is able to precision-target the TV audience and quantify the impact these targeted impressions are having on sales. This targeting leverages many hundreds of individual and household demographic and behavioral attributes. Through their revolutionary Buyometric targeting system, PrecisionDemand has been able to decrease their clients’ cost-per-sale by over 25% while predicting sales volumes through multiple channels with over 95% accuracy. The PrecisionDemand team is made up of industry leading experts in media, technology, and data mining.