Involved Media Hires Top Industry Sales Executive

Appoints Jonathan Penn as Senior Vice President of National Sales

NEW YORK--()--Involved Media, a leading social advertising platform that provides digital media advertising technology and managed services across Facebook, Twitter and the social web, has appointed Jonathan Penn as Senior Vice President of National Sales. Penn is primarily responsible for managing all advertiser sales and account functions, including customer experience and expansion efforts. Based in New York City, he will report to Neal Weinberg, Managing Partner and Founder of Involved Media.

"The Involved Media team is thrilled to welcome Jonathan as SVP of National Sales. During the past 12 months we've focused on developing the technology behind our social ad platform know as ‘Façade.’ Now that Façade is being used by top DSPs, ad agencies, trading desks and brands, our focus in 2012 is to present these capabilities to a much wider audience of agencies and advertisers,” said Weinberg. “With a background in search retargeting, behavioral and display advertising, Jonathan will be an instrumental asset to our team and our 2012 objectives.”

With more than 13 years of experience in the digital industry and a solid reputation among his peers and digital decision makers, Penn most recently served as Vice President of National Sales for Magnetic, a search retargeting company. Jonathan helped catapult the firm from a small data provider to a leader in search retargeting. In addition to hiring, training and growing a young sales team, he was responsible for helping it to become profitable by signing on blue chip advertisers with large commitments for both awareness and direct response initiatives.

Prior to joining Magnetic, Penn was Director of Sales at AT&T Ad Works where he helped create the East Coast ad sales team. He began his career as Account Executive working at both Doubleclick and Penn earned a Bachelor of Arts in Criminology and Criminal Justice from the University of Maryland.

In addition to hiring Penn, Involved Media also recently appointed two Advisory Board members. Andy Ellenthal, Chief Executive Officer of Peer39 and Anthony Katsur, Chief Operating Officer of Maxifier will assist the team.

About Involved Media

Launched in 2008, Involved Media offers agencies and advertisers an array of sophisticated social advertising solutions including the integration of social display with social video, the Facebook Ads API with Page Insights, day-parting and auto-optimization. Involved Media is one of the only social ad platforms to offer these combined capabilities along with retargeting across the major ad exchanges. The company focuses on developing and implementing large scale social media campaigns and unique interactive advertising solutions that deliver high-impact results to top Fortune 500 brands.

Current clients include: Fox, Disney/ABC, MediaMath, Horizon Media Inc., The Trade Desk, NBC, Sony Pictures, Samsung, Nikon, Paramount Pictures, Targeted Social, Dell, Capital One, Warner Bros., MediaBrix.

The company has offices in New York City, Los Angeles and Las Vegas. For more information on Involved Media, visit For more information about the company’s social ad platform, Façade, visit

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Involved Media
Claudia Dal Lago, 917-453-7028

Release Summary

Involved Media has appointed Jonathan Penn as Senior Vice President of National Sales. Penn is primarily responsible for managing all advertiser sales and account functions.


Involved Media
Claudia Dal Lago, 917-453-7028