Memorex® Debuts New Portable Audio Products for Today’s Family

Portable audio systems enable families to play great-sounding music from their devices and share their favorite tunes at home or on-the-go

2012 International CES

OAKDALE, Minn.--()--At a time when more than one-third of Americans tote smartphones, and even more are plugged in to portable MP3 players, our music libraries are at our fingertips 24/7. But with many devices, it’s a challenge to share your favorite tunes with family and friends.

At the 2012 International Consumer Electronics Show, Memorex will debut three speaker systems that turn your personal audio device into the perfect source for spontaneous sing-alongs and impromptu dance parties. The brand will also showcase a new line of headphones that have designs and features inspired by an on-the-go lifestyle. Some of those features include call and track control for Apple devices, built-in headphone splitters for sharing music with family and friends and included cord management systems that keep the headphones neatly at your fingertips.

“Today’s family is constantly on the move, so their audio products need to work both in the home and on-the-go,” said Jessica Walton, global director of Memorex consumer outbound marketing. “Our products look sleek on shelf, sound great outside of the home and are rich with features at an affordable price.”

With Memorex’s new audio products, your family’s smart phones or audio devices can be transformed into a bass-booming speaker system in an ultra-portable package. Each speaker syncs up to your family’s favorite devices – such as iPod®, iPhone® or any smart phone with a headphone jack – and offers user-friendly design at a practical price point.

MA7221 App-Enhanced Portable Stereo Speaker, MSRP: $69.99: The App-Enhanced Portable Stereo Speaker is the perfect music accessory to grab on-the-go. Its modern, upright design takes up little space while protecting your device from damage. Brand new app-enhancements turn your system into an alarm clock and enhance the built-in FM radio. Your family won’t miss a beat thanks to its great sound, and a hidden handle makes for sleek, clutter-free storage when you’re at home.

MA2213 Ultra-Portable Stereo Speaker, MSRP: $59.99: The Ultra-Portable Stereo Speaker is a master of disguise. A hidden storage compartment safely tucks away your earphones while you’re sharing your tunes with friends and family, the FM radio allows you to listen to your favorite stations, and the carrying handle is integrated into the back of the speaker, so it looks great on the shelf and is easy to take anywhere you go.

MA3122 Ultra-Portable Travel Speaker, MSRP: $59.99: No matter where you bring the Ultra-Portable Travel Speaker, it’ll fit right in and deliver great sound. The speaker’s sleek and durable design allows it to fit into a backpack, purse or picnic basket. Designed based on the highly successful PurePlay Portable Speaker, this clutch-style system is made for iPod and iPhone devices and supports others via a universal line-in jack. A built-in app-enhancement turns this little speaker into an intuitive alarm clock.

IE300 Easy Listening In-Ear Earphones, MSRP: $19.99: Easy to stash and featuring a share plug, Easy Listening In-Ear Headphones let friends and family add a headphone and listen together on any player, while the retractable cord keeps the headphones neat, safe and easy to pack in a bag or pocket.

IE600 Phone Control Earphones, MSRP: $24.99: Enjoy the convenience of built-in volume and mute controls with the Phone Control Headphones. You can answer and hang up your phone right from the cord and the extra jack lets you share your music with family members and friends. An included wrap keeps cords out of the way.

IE700 In-Ear Headphones, MSRP: $49.99: Switch from music to phone functionality and back without missing a beat with the Memorex IE700 In-Ear Headphones. Fully compatible with your iPod®, iPhone® 4, MP3 player and most mobile phones, these headphones feature built-in controls on the cord, including play/pause/track selection, answer/drop and volume, an integrated headphone splitter to share music with a friend and an integrated cord management system to keep everything neat.

This new series of Memorex products will be available at mass retailers, specialty and regional consumer electronics retailers and office supply retailers this spring.

ADDITIONAL INFORMATION

MA7221 App-Enhanced Portable Stereo Speaker

MA2213 Ultra- Portable Stereo Speaker

MA3122 Ultra-Portable Travel Speaker

IE300 Easy Listening In-Ear Earphones

IE600 Phone Control Earphones

IE700 In-Ear Headphones

ABOUT MEMOREX
A portfolio brand of Imation Corp (NYSE: IMN), Memorex is one of the most trusted and recognized consumer brands in modern marketing history. For fifty years, Memorex has developed products that help families create and preserve memories. In 1961 Memorex flourished as a leader in the magnetic tape industry. Today, Memorex has grown into a brand that empowers families to create the memories they want to preserve. From magnetic tapes to computer systems to audio products, in its fifty years Memorex has become a trusted household brand that brings the family together. For more information about Memorex, please visit www.memorex.com.

Contacts

Memorex
Natalie Danaher, 651-704-3288
ndanaher@imation.com
or
Padilla Speer Beardsley
Laudan Fenster, 612-455-1746
lfenster@padillaspeer.com

Contacts

Memorex
Natalie Danaher, 651-704-3288
ndanaher@imation.com
or
Padilla Speer Beardsley
Laudan Fenster, 612-455-1746
lfenster@padillaspeer.com