AACD Economic Report: 2011 State of Cosmetic Dentistry Industry

Whitening, Increase in Male & Young Patients Helps Stabilize Revenue

MADISON, Wis.--()--Stable revenues in popular procedures like teeth whitening and growth in male and younger patients (20 and under) are keeping cosmetic dentists optimistic, despite a flagging economy, according to a new 2011 State of the Cosmetic Dentistry Industry survey from the American Academy of Cosmetic Dentistry (AACD).

The AACD survey found that while the cosmetic dentistry industry has declined overall, then flattened since a 2007 benchmarking industry survey, respondents strongly believe that they will continue to see increasing revenues from specific cosmetic procedures into 2012.

  • Eighty-nine percent of cosmetic dentists surveyed expect revenues from crown and bridge work to either increase or remain stable in 2012.
  • Eighty-eight percent of respondents expect revenues from bleaching/teeth whitening procedures to either increase or stay the same in 2012.
  • Orthodontics showed the largest positive shift with a 10 percent increase in revenue, compared to 2007 data.
  • Veneers, however, have dropped 8 percent since the 2007 study.

“Overall, this is positive news,” says AACD President Dr. John Sullivan, “and it appears—after a few years of declining revenues—we are experiencing increased consumer interest in cosmetic dentistry and beautiful smiles.”

Significant Increase in Male & Younger Patients

  • Compared with 2007, the number of male patients increased by seven percent. Three-fifths of cosmetic dentistry patients were female (60 percent) and two-fifths were male (40 percent).
  • Close to half of cosmetic dentistry patients (49 percent), on average, are between the ages of 31 and 50. However, the number of patients age 20 and under grew significantly to 17 percent from only 5 percent in 2007.

Other interesting survey findings:

  • Respondents say patients cite “appearance” (97 percent) as their top concern when deciding on a cosmetic dentistry procedure closely followed by cost (87 percent) and longevity of treatment results (79 percent).
  • On average, cosmetic dentistry patients (44%) spent between $2,500 –and $9,999 on procedures.

A total of 1,068 responses to the e-mail survey were tabulated. Roughly 76 percent of respondents were American Academy of Cosmetic Dentistry members and more than half of the practices reporting (57%) have been in operation for 20 years or more. To see complete survey results, click here.

Contacts

For AACD
Christel Henke, 414-332-2933
chenke@prworks.biz

Release Summary

For the first time since 2007, The American Academy of Cosmetic Dentistry releases a new state of the industry survey. Growth in male & younger patients and teeth whitening help stabilize revenues.

Contacts

For AACD
Christel Henke, 414-332-2933
chenke@prworks.biz